Autotrader is a well-known online platform for buying and selling new and used cars. The company was founded in 1997 and has since become one of the most popular websites for car enthusiasts and regul...
Autotrader's TV spot "Ancient Greece: Finally, It's Easy" is a humorous advertisement that demonstrates the ease and convenience of buying a car through Autotrader. The ad takes place in Ancient Greece, where a statue of Zeus comes to life and visits a car dealership. The statue struggles with modern technology and is unable to navigate the car buying process on his own. Fortunately, the helpful Autotrader agent saves the day and makes the car buying process easy for the statue.
The commercial cleverly uses humor to showcase the benefits of using Autotrader when purchasing a car. The idea of a Greek god struggling with modern technology is amusing, and it effectively conveys the message that car buying can be overwhelming. However, with Autotrader, it's made easy.
Furthermore, the ad uses a memorable and creative concept that sets it apart from other car-related advertisements. Rather than focusing on the car itself, the ad focuses on the process of buying one and how Autotrader simplifies that process. This approach, combined with the humor and unique setting, makes for a memorable and effective ad.
Overall, Autotrader's "Ancient Greece: Finally, It's Easy" TV spot is a clever and engaging ad that succeeds in showcasing the convenience and ease of purchasing a car through Autotrader.
Autotrader TV commercial - Ancient Greece: Finally, Its Easy produced for Autotrader was first shown on television on August 9, 2020.
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