Rold Gold is a well-known company that has been producing pretzels for over 100 years. The company has a rich history and has become a household name when it comes to pretzels. Rold Gold's pretzels h...
The Rold Gold Pretzel Dippers TV Spot, 'Mid-Afternoon' is a humorous and relatable advertisement that aims to connect with viewers on a personal level. The ad opens with a struggling office worker attempting to focus on work while his stomach growls loudly. He looks at the clock, realizing it's only mid-afternoon, and his hopes for lunch seem distant.
The scene then shifts to a woman's desk, who is crunching on Rold Gold Pretzel Dippers while effortlessly working away. The ad juxtaposes the two situations, highlighting how pretzel dippers can serve as an excellent mid-day snack that can keep individuals satiated until their next meal.
As the man watches enviously, the camera zooms in on the woman's snack, showcasing the delicious-looking Rold Gold Pretzel Dippers with dips of cheese and hummus. The ad then concludes with a shot of the woman looking satisfied, clearly indicating that Rold Gold Pretzel Dippers are the perfect solution to the mid-day hunger pangs.
Overall, the Rold Gold Pretzel Dippers TV spot is an excellent demonstration of how the brand's product can appeal to consumers regardless of their routine or environment. The humorous take on the mid-day slump connects with the audience and makes a compelling case for snacking on Rold Gold Pretzel Dippers during those hunger-inducing moments.
Rold Gold Pretzel Dippers TV commercial - Mid-Afternoon produced for Rold Gold was first shown on television on July 5, 2015.
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OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...