What the Phonak Lyric TV commercial - Life is On is about.

Phonak Lyric is a brand that specializes in hearing aids, and their latest TV spot titled 'Life is On' is a heartwarming depiction of how their technology impacts people's lives. The ad features a diverse range of people of different ages and backgrounds, all of whom wear the Lyric hearing aid.

The spot opens with a woman standing in front of a microphone, facing an audience in a theater. She takes a deep breath and begins to sing, but after a few moments, the music cuts out. She looks around in confusion as the audience murmurs in disappointment. Suddenly, she reaches up and touches her ear, and the music starts once again.

The camera then takes us through a series of vignettes of other people using Lyric hearing aids in their everyday lives - from a father hearing his child's laugh for the first time, to a teacher engaging with their students without missing a beat.

But it's not just about the hearing aids; it's also about the message behind the brand. 'Life is On' is the tagline, and it speaks to the idea that hearing aids shouldn't hold you back. Instead, they should enable you to fully participate in life, to enjoy music, have conversations with loved ones, and pursue your passions without limitations.

Overall, Phonak Lyric's TV spot is a moving and impactful testament to the power of technology and its ability to enrich people's lives.

Phonak Lyric TV commercial - Life is On produced for Phonak was first shown on television on January 23, 2013.