McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...
In 2016, McDonald's launched a TV spot during the Super Bowl that revolutionized the concept of breakfast. Titled "Good Morning," the commercial showcased a humorous and relatable scenario in which a young couple wakes up late one Sunday morning and rushes to their favorite McDonald's location, only to find out that they have missed the breakfast deadline.
However, to their surprise, the employee behind the counter informs them that they don't need to worry about the cutoff time anymore since McDonald's has introduced an all-day breakfast menu. The couple is overjoyed and proceed to order a variety of breakfast items, including Egg McMuffins and hotcakes.
The ad's tagline, "The Unofficial Meal," perfectly encapsulated the excitement that people felt about being able to indulge in breakfast items at any time of the day. The commercial showcased the familiar McDonald's branding, with bright and colorful shots of the signature golden arches, and the iconic red and yellow color scheme.
The ad campaign was a huge success, and it helped McDonald's capture the market for all-day breakfast, which had previously been dominated by independent cafes and diners. It also showcased McDonald's unique ability to understand the changing needs and preferences of its customers, and to adapt its menu accordingly.
Overall, McDonald's All Day Breakfast Super Bowl 2016 TV Spot, 'Good Morning' was an inspiring and relatable commercial that tapped into people's love for breakfast and demonstrated the company's innovative spirit.
McDonalds All Day Breakfast Super Bowl 2016 TV commercial - Good Morning produced for McDonald's was first shown on television on February 6, 2016.
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