What is LendingTree?LendingTree is a leading online lending marketplace that connects borrowers with multiple lenders, allowing them to easily compare loan offers and choose the one that best fits the...
LendingTree TV Spot 'Boxers' is a clever and captivating advertisement that has been making waves in the advertising industry. The ad features a couple having breakfast at their kitchen table, discussing their financial situation. The male partner is dressed only in his boxers, which becomes a point of humor and the central theme throughout the ad.
The conversation turns to the need for a loan to assist with their finances, and the couple decides to make use of LendingTree's services. The ad then transitions into a series of clips, showcasing the process of getting a loan through the LendingTree marketplace.
Throughout the ad, the male partner is still seen in his boxers, which serves to highlight the comfort and ease of the whole process. The ad concludes with the couple happily enjoying their newfound financial stability, and the reminder that getting a loan doesn't have to be a stressful experience.
The use of humor and relatable situations make this ad stand out from traditional finance advertisements. It cleverly appeals to the average person looking for financial assistance, presenting LendingTree as the comfortable and easy choice. The use of the male partner in his boxers doesn't detract from the ad's professionalism. Instead, it reinforces the approach that LendingTree takes, which is to make everyone comfortable when seeking a loan.
Overall, 'Boxers' is a great example of a successful ad campaign that uses humor and creativity to promote the brand. The ad is memorable, effective, and has resulted in many people seeking out LendingTree's services.
LendingTree TV commercial - Boxers produced for LendingTree was first shown on television on May 13, 2013.
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