All Nippon Airways (ANA) is the largest airline of Japan by revenue and passenger numbers. Founded in 1952, it is headquartered in Tokyo and operates a comprehensive domestic and international network...
All Nippon Airways (ANA) is a Japanese airline that has set itself apart from its competitors with its innovative and inspiring marketing campaigns. One such campaign is their TV spot titled 'LPGA,' which showcases ANA's partnership with the Ladies Professional Golf Association (LPGA).
The TV spot begins with a young girl watching a professional women's golf tournament on TV, filled with wonder and amazement. As she gazes in awe at the athletes on screen, we hear the voiceover of a woman who says, "When I was young, there were no female role models in sports. I want to see a world where girls have someone to look up to."
The camera then pans to show a group of young girls lined up on a golf course, taking part in a clinic with professional female golfers. The girls all hold ANA-branded golf clubs as they listen intently to their coaches.
The TV spot goes on to highlight the partnership between ANA and the LPGA, with the airline playing a significant role in promoting and uplifting female athletes. We see female golfers boarding ANA planes, and ANA's brand logo is prominently displayed on their golf bags.
The TV spot closes with the same young girl from the beginning, who is now all grown up and playing golf herself. She says, "I want to be that role model for the little girls watching." The commercial concludes with the ANA slogan, "Inspiration of Japan," reminding viewers of the airline's commitment to elevating Japanese excellence, including Japanese female athletes.
The 'LPGA' TV spot is a brilliant example of ANA's innovative marketing campaign that goes beyond just promoting the airline's services. The commercial delivers a message of empowerment and upliftment, encouraging the next generation of female athletes to strive for greatness.
All Nippon Airways TV commercial - LPGA produced for All Nippon Airways was first shown on television on April 1, 2015.
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