What the Taltz TV commercial - How We Really Feel is about.

Title: Taltz TV Spot: 'How We Really Feel' - Unveiling Authentic Emotions Through Novo Amor's Song

Introduction:In the world of advertising, capturing the essence of human emotions is crucial. Taltz, a leading pharmaceutical brand, achieved this empathetic connection in their groundbreaking TV spot titled 'How We Really Feel.' Set to the moving song by Novo Amor, the commercial highlights the struggles faced by those living with plaque psoriasis, a chronic autoimmune condition. Through poetic imagery and the evocative melodies of Novo Amor, the TV spot transports viewers into the world of these individuals, inviting reflection and compassion.

The Visual Narrative:As the TV spot unfolds, a montage of emotional scenes presents itself. The opening shot introduces us to a person staring at their reflection in a mirror, their face etched with the visible burden of plaque psoriasis. Behind them, surreal and imaginative visuals weave through the frames, symbolizing the weight of emotional and physical struggles that often go unnoticed.

The camera then takes us into the world of the afflicted individuals, focusing on their experiences and the battles fought silently within. Through intimate glimpses into their lives, we witness isolated moments – a person hesitating to wear short sleeves, another avoiding eye contact, and a family member comforting a loved one with a gentle touch.

With each passing second, the visuals evolve, mirroring the progression of emotions. Dark and stormy skies transform into serene landscapes as therapy with Taltz begins to take effect. The symbolic transformation not only represents the physical healing but also the emotional growth and newfound optimism of the individuals portrayed.

The Song by Novo Amor:Accompanying this evocative visual narrative is the mesmerizing song 'How We Really Feel' by Novo Amor. The delicate strings, haunting voice, and melancholic melody blend perfectly to create an ethereal atmosphere. The poetic lyrics beautifully articulate the experiences of those living with plaque psoriasis, capturing the raw emotions and inner struggles they face in their daily lives.

The song encapsulates the frustration, pain, and vulnerability experienced by the individuals featured in the TV spot. It acts as a bridge, connecting the viewer to their world and inviting empathy and understanding. Novo Amor's soulful rendition resonates deeply, evoking emotions that compel viewers to engage with the commercial on a personal level.

The Impact:By combining powerful visuals with a soul-stirring song, the Taltz TV spot invites viewers to explore the emotional landscape of those living with plaque psoriasis. The raw, authentic portrayal of their experiences helps to break down barriers and challenge misconceptions surrounding the condition.

The commercial elicits empathy and compassion, urging viewers to look beyond the physical symptoms and recognize the emotional toll of living with a chronic condition. It encourages society to respond with support, understanding, and acceptance.

Conclusion:The Taltz TV spot, 'How We Really Feel,' featuring the poignant song by Novo Amor, is a testament to the power of advertising as a medium to convey deep emotional connections. It successfully places viewers in the shoes of those living with plaque psoriasis, presenting their journey with empathy and raw authenticity. By shedding light on their experiences, the TV spot strives to foster a more compassionate society, one that embraces and supports individuals struggling with chronic conditions.

Taltz TV commercial - How We Really Feel produced for Taltz (Psoriasis) was first shown on television on November 12, 2018.