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Build.com's TV Spot, 'Home Improvement Season' is a captivating advertisement that promotes the company's diverse home improvement collections and products. The advertisement opens with a family working on a DIY project in their living room, which is incomplete due to missing items like lighting fixtures, faucets, and cabinets. The mother is left frustrated as she tries to work with limited resources, while the father nods in agreement.
The ad then transitions to a series of clips showcasing Build.com's wide range of home improvement products, including lighting fixtures, kitchen faucets, and cabinets. The clips highlight the different installation processes for each product, and the unique features that make them stand out. One clip shows a woman installing a new showerhead and marveling at its adjustable features. Another clip shows a man excitedly installing a new light fixture, which brings new life to his space.
The advertisement concludes with the tagline, "Welcome to Your Home Improvement Season," emphasizing that everyone can become an expert in home improvement with Build.com. The family, who started the advertisement feeling overwhelmed, is now shown happy and satisfied in their newly renovated home, thanks to the products from Build.com.
Overall, the Build.com TV Spot, 'Home Improvement Season,' boldly showcases the company's broad range of home improvement products, which can elevate one's living standards at an affordable price. The advertisement is well-executed, informative, and engaging, capturing the attention of the viewer and inspiring them to undertake their own home improvement projects.
Build.com TV commercial - Home Improvement Season produced for Ferguson was first shown on television on September 19, 2016.
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