What the Lyric TV commercial - Waterproof is about.

The Lyric TV Spot "Waterproof" centers around a waterproof hearing aid designed to allow people with hearing loss to continue enjoying their favorite activities, even in water-heavy environments. The spot opens with a young girl diving into a pool while her family watches, and a voiceover explains how water is usually the enemy of hearing aids. However, with the Lyric hearing aid, wearers can enjoy all types of water activities without worrying about damaging their hearing aid.

The ad then shows a man surfing, a couple enjoying kayaking, and a group of friends taking a dip in the ocean - all without any issues with their hearing aid. The overall message of the spot is that with the Lyric Waterproof hearing aid, users can live their lives without limitations, staying fully engaged with the world around them.

The ad concludes with the slogan, "Hear as nature intended," and the company's logo. The Lyric hearing aid is an innovation in hearing technology, allowing those with hearing loss to continue living an active lifestyle without fear of damaging their device. The "Waterproof" TV spot is an effective way for the brand to showcase the benefits and unique selling point of the Lyric hearing aid, while also inspiring viewers with the message of living life to the fullest.

Lyric TV commercial - Waterproof produced for Lyric was first shown on television on December 17, 2012.