Truth is a multinational company that focuses on market research and insights. The firm was founded in 2007 and is headquartered in London, UK. Truth's primary goal is to help its clients make strateg...
The Truth TV Spot, 'CATmageddon' is a clever and humorous advertisement that aims to shed light on the dangers of smoking and its effects on pets. The advertisement features a fictional news broadcast reporting on an impending "CATmageddon" - a catastrophic event caused by the millions of cats who have been left orphaned due to their owners' smoking habits.
As the broadcast continues, viewers are shown images of cats invading the streets, symbolizing the chaos and destruction that ensues when pets are left without their owners. The ad highlights the fact that second-hand smoke isn't just harmful to humans, it can also cause severe health problems for pets, putting them at risk for cancer and other illnesses.
Throughout the ad, there are subtle messages encouraging viewers to quit smoking, appealing to their love for their pets and emphasizing the importance of taking care of their furry friends. The use of humor and satire serve to make the ad memorable, while the underlying message of the dangers of smoking and second-hand smoke is impactful.
Overall, the Truth TV Spot, 'CATmageddon' is a clever and creative approach to raising awareness about the harmful effects of smoking on our four-legged friends, urging viewers to take action and quit smoking for the sake of their beloved pets.
Truth TV commercial - CATmageddon produced for Truth was first shown on television on February 14, 2016.
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