Wells Fargo television commercial 2018 - Earning Back Your Trust

What the Wells Fargo TV commercial - Earning Back Your Trust is about.

Wells Fargo's TV spot titled 'Earning Back Your Trust' is a commercial aimed at rebuilding the company's reputation after several scandals and customer losses. The commercial features a song by the popular rock band, The Black Keys, titled "Howlin' for You."

The commercial begins with black and white footage of a woman filling out a deposit slip at a Wells Fargo branch. The camera then pans out to show the building's exterior, with the words "Earning Back Your Trust" in bold letters. The next shot shows a diverse group of Wells Fargo employees, each holding a sign that reads "Your trust is our priority."

As "Howlin' for You" begins to play, the commercial shows images of Wells Fargo employees interacting with customers, helping them with banking needs, and providing financial advice. The message of the commercial is clear: Wells Fargo is committed to earning back the trust of its customers, one interaction at a time.

The choice of The Black Keys' song is particularly poignant. "Howlin' for You" is a fast-paced, high-energy rock song that perfectly captures the sense of urgency that Wells Fargo must feel in the wake of its scandals. The lyrics, which describe a person who is "howlin' for you" and "hunting you down," serve to underscore Wells Fargo's commitment to its customers and its determination to leave its past behind.

Overall, Wells Fargo's TV spot is a well-crafted piece of advertising that manages to convey a message of trust and dedication despite the company's recent scandals. The choice of The Black Keys' song is particularly inspired, adding an extra layer of urgency to an already compelling message.

Wells Fargo TV commercial - Earning Back Your Trust produced for Wells Fargo was first shown on television on May 5, 2018.

Song from commercial Wells Fargo TV Spot, 'Earning Back Your Trust' Song by The Black Keys

"Howlin' for You" is a song by the American rock band The Black Keys. It was released as the third single from their sixth studio album, "Brothers," in 2010. The song was written by band members Dan Auerbach and Patrick Carney and has received critical acclaim for its catchy and energetic sound.

Music and Lyrics"Howlin' for You" is characterized by its bluesy rock sound, featuring gritty guitar riffs, a driving rhythm, and Auerbach's distinctive vocals. The song draws inspiration from classic rock and blues influences, combining them with the band's modern rock style.

Lyrically, "Howlin' for You" is a love song that expresses a strong attraction to a woman. The lyrics reflect a sense of urgency and desire, with lines like "I must admit, I can't explain, any of these thoughts racing through my brain." The song's title is a reference to the phrase "howling for you," which means expressing a strong desire or longing.

Reception and Impact"Howlin' for You" has been well-received by both critics and fans. It has been praised for its infectious energy, memorable guitar hooks, and Auerbach's powerful vocals. The song's catchy chorus and driving rhythm have made it a fan favorite and a popular live performance for the band.

The song's popularity was further boosted by its use in various media, including commercials, films, and TV shows. Its distinctive sound and energetic vibe have made it a go-to choice for creating a sense of excitement and intensity in visual media.

Music VideoThe official music video for "Howlin' for You" was directed by Chris Marrs Piliero and was released in 2011. The video parodies action movie trailers, featuring over-the-top violence and exaggerated characters. It stars a fictional character named "Bad Motherfucker" played by actor Tricia Helfer, who goes on a revenge mission to avenge her sister's death. The video's humorous and satirical approach added to the song's popularity and helped it gain further attention.

Legacy"Howlin' for You" remains one of The Black Keys' most popular songs and has become a staple in their live performances. Its catchy hooks, energetic sound, and relatable lyrics have resonated with audiences, contributing to its enduring appeal.

Overall, "Howlin' for You" is a standout track from The Black Keys' discography, showcasing their signature blend of blues, rock, and modern influences. Its infectious energy and memorable sound have solidified its place as one of the band's most beloved songs.