Find out all about your favorite commercial!

Advertisers

Advertisers of the IKEA TV Spot, 'Perfect'

IKEA TV commercial - Perfect
IKEA

Title: IKEA: Revolutionizing Home Furnishing Introduction:IKEA is a global furniture and home goods company known for its unique approach to design, affordability, and sustainable practices. With its...

What the IKEA TV commercial - Perfect is about.

IKEA TV commercial - Perfect

Title: IKEA TV Spot: 'Perfect'

Opening shot: The camera pans across a beautifully designed living room, with tasteful Scandinavian furniture and warm, inviting lighting. A family is seen lounging comfortably on a cozy sofa, their smiles reflecting contentment.

Narrator (soft, soothing voice): "In a world that constantly tells us we need to be perfect, IKEA believes that perfection lies in the imperfections. Our homes should be a reflection of who we truly are, not a facade of perfection."

Cut to a close-up shot of a quaint wooden coffee table, showcasing some scuff marks and scratches.

Narrator: "This coffee table you see here? It's not just a coffee table. It's a sanctuary that has witnessed countless conversations, laughter, and even tears."

The camera transitions to another room, revealing a vibrant and messy toy corner.

Narrator: "And this playful mess? It tells the story of childhood innocence, imagination, and creativity. Our homes are meant to be lived in, not just picture-perfect showrooms."

As the camera moves through the house, we see a mix of furniture styles, colors, and textures, reflecting the personal tastes and unique stories of the family members. The emphasis is on creating a space that feels authentic, warm, and inviting.

Narrator: "At IKEA, we believe that perfection lies in the way your home reflects who you are. That's why we offer a wide range of stylish and affordable furniture options, so you can create a space that is uniquely yours."

The family is seen rearranging furniture to suit their changing needs, showcasing the versatility of IKEA's products.

Narrator: "Whether you're a young couple just starting out or a seasoned family with years of memories, find the pieces that speak to you and your story. Because your home should be perfectly imperfect, just like you."

The screen fades to black, leaving viewers feeling inspired to embrace their own unique style and create a home that tells their story.

Closing shot: The IKEA logo appears on the screen, along with the tagline, "IKEA: Perfectly Imperfect."

Note: This imaginary TV spot for IKEA highlights their philosophy of celebrating imperfections and embracing individuality in a home. It aims to inspire viewers to break away from the pressure of achieving a perfect aesthetic and instead focus on creating spaces that reflect their own personality and values.

IKEA TV commercial - Perfect produced for IKEA was first shown on television on August 1, 2017.

Frequently Asked Questions about ikea tv spot, 'perfect'

In conclusion, IKEA's "The Wonderful Everyday" campaign is one of the brand's best advertising campaigns to date. The campaign's success can be attributed to its ability to connect with customers on an emotional level by showcasing how IKEA products can enhance the quality of their lives.

Ikea is tapping into the highs of saving money in its latest ad campaign. "Show off your savvy" by Mother London takes the form of an MTV Cribs-style show, whereby a confident man (actor Shaq Taylor) takes the viewer on a tour of his home.

Home is where the smart is: IKEA invites people to 'show off your savvy' Today, IKEA launches a new campaign which is rooted in the brand's humble beginnings; celebrating how savvy solutions in the home can make your everyday easier, spark moments of joy and live more affordably.

“Our TV commercials invite our viewers to discover the endless possibilities of multifunctional furniture and unlock their homes' potential with Ikea's home furnishing solutions,” Ohlin added. Furniture that makes space for you.

IKEA's vision globally is “to create a better everyday life for the many people.” Building on this idea, the team introduced “The Wonderful Everyday,” a celebration of life's everyday moments and the ways that IKEA can enhance them.

A motto is a phrase that explains a brand's values by summarizing their core principles or beliefs. A motto is often what comes to mind first when people think about your brand or business. A slogan, on the other hand, is a short statement that promises good value for a service or commodity.

The flatpack furniture behemoth's new integrated campaign, Home Is Where The Smart Is, seeks to tackle cost of living head on. Rooted in the insight that we can get as much satisfaction from being savvy as we do from being extravagant, it demonstrates how smart solutions in the home can provide small moments of joy.

Some of Ikea's strongest advertising in recent years has focused on the importance of home as a sanctuary and a family place "where life happens." Now the retailer is making another point: an inspiring home environment can help unlock your potential and shape who you become.

“To create a better everyday life for the many people.” This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.

The showrooms are designed like small homes, which allows customers to envision what the furniture would look like in their own space. The products are arranged in beautifully lit mock rooms, which creates an impulse to purchase.

Ikea's new campaign reimagines MTV Cribs for the cost of living crisis. Driven by the philosophy 'to create a better everyday life for the many people', Ikea has long been known for its brilliantly simple designs and affordable pricing.

' Which of course exactly chimes with the retailer's tagline, 'The wonderful everyday'.

Videos

Watch IKEA TV Commercial, 'Perfect'

We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:

Actors

Actors who starred in IKEA TV Spot, 'Perfect'

Julia Rehwald photo
Kelly Deadmon photo
Agenices

Agenices of the IKEA TV Spot, 'Perfect'

IKEA TV commercial - Perfect
Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

IKEA TV commercial - Perfect
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

Products

Products Advertised

IKEA JANSJÖ LED Work Lamp
IKEA KUGGIS Box With Lid
IKEA SMÅSTARR Twin Duvet Cover Set
TV commercials

Similar commercials

Mentos Pure Fresh TV Spot, 'Explore Planet Pure Fresh'
Titleist TV Spot, 'I Was An Amateur' Featuring Rickie Fowler, Jordan Spieth
ALDI TV Spot, 'Pequeños gourmets'
Super Soul TV Spot, 'Inspiration on the Go'
Juicy Fruit TV Spot, 'Locker Room Guys Resort to Tasteful Arm Farts'
GoGurt TV Spot, 'Captain Swordfish Nose'
Extra Gum TV Spot, 'Holidays: Together Again'
TracFone TV Spot, 'The SpongeBob Movie: Sponge Out of Water'
Party City TV Spot, 'Every Bunny Loves Easter'
Uber Eats TV Spot, 'Bars' Feat. Simone Biles, Jonathan Van Ness, Song by C+C Music Factory
Uber Eats TV Spot, 'Splitsies' Feat. Jonathan Van Ness, Simone Biles, Song by C+C Music Factory
U.S. Census Bureau TV Spot, 'Llegó la hora de llenar el censo. Hazlo por internet hoy.'