Transitions Optical is a renowned company in the eyewear industry that specializes in producing and marketing innovative photochromic lenses. Founded in 1990, Transitions Optical has since revolutioni...
Transitions Optical has released a new TV spot titled "Light Under Control: Meet Reed" that features the upbeat and lively tune of Parov Stelar's "Booty Swing". The commercial opens with a man named Reed driving with his windows down and suddenly experiencing the discomfort caused by the bright sun rays. However, his mood quickly changes as his Transitions lenses adjust to the varying light and dark conditions, providing him with the clarity and comfort he needs to enjoy his drive.
The ad's song choice, "Booty Swing" by Parov Stelar, perfectly aligns with the commercial's upbeat and positive vibe. The electronic swing music combines jazz elements with contemporary beats, creating a unique and dynamic sound that perfectly captures the excitement of the commercial's message. As Reed's Transitions lenses adjust to the changing light, the music builds in intensity, reinforcing the sense of control and confidence that comes with the product.
Transitions Optical has always been at the forefront of providing innovative solutions to its customers, and the "Light Under Control: Meet Reed" commercial is no exception. The ad focuses on the experiences of a real person, showing how Transitions lenses make daily life more comfortable and enjoyable. From driving on a sunny day to simply walking through a dimly lit room, Transitions lenses constantly adjust to the environment, providing a seamless and effortless experience for users.
Overall, the "Light Under Control: Meet Reed" TV spot highlights the positive impact that Transitions lenses can have on people's lives, from enhancing their visual experiences to boosting their confidence levels. The combination of Parov Stelar's lively music and Reed's positive experience makes this commercial a memorable and persuasive piece of marketing, encouraging viewers to consider Transitions Optical's powerful solutions for their daily visual needs.
Transitions Optical TV commercial - Light Under Control: Meet Reed produced for Transitions Optical was first shown on television on July 27, 2019.
"The Sun" by Parov Stelar
"The Sun" is a song by Austrian musician and producer Marcus Füreder, better known by his stage name Parov Stelar. The song features New Zealand singer Graham Candy and was released in 2014. It is a part of Parov Stelar's album "The Demon Diaries". The song is a blend of electro swing, pop, and jazz elements.
Reception and Remixes
"The Sun" was a commercial success, reaching the top 10 in several countries, including Austria, Germany, and Switzerland. It also gained popularity on streaming platforms such as Spotify and YouTube. The music video of the song has over 50 million views on YouTube as of August 2023.
The song has also been remixed several times by other musicians such as Klingande and LCAW. The Klingande remix of the song was released in 2015 and gained popularity in the electronic dance music scene.
Lyrics
"The Sun" is a song about the search for a place to call home. The lyrics talk about the feeling of being lost and the desire to find a place where one belongs. The song's chorus goes:
Hop back to my heart, the only place I feel alone
Unfortunately we were unable to find any suitable videos in the public domain. Perhaps the video of this TV commercial has not been preserved. If you know the link to this commercial, you can send it to us using a special form.
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