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Advertisers of the Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar
Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar is about.

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar

In 2017, Michelob ULTRA aired a memorable Super Bowl TV spot titled 'Our Bar,' which was widely talked about for its creative concept and catchy soundtrack. The ad begins with scenes of people engaging in various sports activities, such as running, cycling, swimming, and yoga. As the camera zooms out, it becomes clear that all these people are participants in a single event, the "Michelob ULTRA Open."

The next shot shows the same group of people converging at a beachside bar, where they are seen enjoying the beer together. The bar is portrayed as a utopian place, where athletes and friends come together to share a drink and good times in a relaxed and friendly atmosphere.

The soundtrack of the commercial is the song 'Where Everybody Knows Your Name' by Gary Portnoy, which was the theme song of the iconic sitcom "Cheers" in the 1980s. The song's catchy melody and lyrics perfectly embody the idea of a friendly and intimate community bar where everyone knows everyone else's name.

By leveraging the universal appeal of sports and the feel-good vibes of a cozy bar, Michelob ULTRA's Super Bowl ad aimed to position the brand as a wholesome and inviting drink that connects people and fosters community. The spot was hailed by critics for its effective storytelling and memorable execution, proving that ads can still make a lasting impact on viewers even amidst the flurry of commercial breaks during the Super Bowl.

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar produced for Michelob was first shown on television on February 4, 2017.

Song from commercial Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

The song "Where Everybody Knows Your Name" is a popular theme song from the American sitcom Cheers , which aired from 1982 to 1993. The song was written by Gary Portnoy and Judy Hart-Angelo , and it was performed by Gary Portnoy himself. The song quickly became a hit and is widely recognized as the Cheers theme song.

Gary Portnoy is an American musician and singer-songwriter, born on June 8, 1956. He is best known for his work on the Cheers theme song, which earned him an Emmy Award. Portnoy has also released other music throughout his career, but "Where Everybody Knows Your Name" remains his most notable and well-known composition.

The song captures the essence of the Cheers bar , a central location in the show where the characters gather to relax and socialize. The lyrics convey a sense of familiarity and comfort, where everyone is welcomed and accepted. It has become an iconic song associated with the show and has resonated with audiences for its relatable message.

"Where Everybody Knows Your Name" has been well-received by fans and critics alike. It has been covered and referenced in various forms of media and continues to be a beloved piece of television music. The song's popularity and enduring appeal have made it a classic theme song in television history.

If you would like to listen to the song, it is available on various music streaming platforms such as Spotify and Apple Music.

Frequently Asked Questions about michelob ultra super bowl 2017 tv spot, 'our bar' song by gary portnoy

One of the most star-studded commercials of the 2023 Super Bowl is the Michelob Ultra commercial, which features tennis all-star Serena Williams.

Michelob ULTRA Pure Gold TV Spot, 'The Journey' Song by Sugaray Rayford.

I'm Alright I'm Alright (Theme from "Caddyshack") Michelob Ultra's ad leaves viewers with the same warm, fuzzy feeling as one of their signature brews. Except this time, that feeling is nostalgia, not a beer buzz, summoned by the “Caddyshack” theme playing over an homage to the 1980 comedy flick.

Inspired by the the Eighties comedy classic starring Rodney Dangerfield, Chevy Chase, and Ted Knight, the new ad sees Cox hitting the links with costars including tennis legend Serena Williams, as well as athletes like Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez.

At first glance, Michelob Ultra's Super Bowl ad appears to be the most star-studded spot of the game, with appearances by Sylvester Stallone, Usher, Maluma, Megan Fox, Lucy Liu, Serena Williams, Don Cheadle - and a voiceover by Christopher Walken to boot.

Inspired by the the Eighties comedy classic starring Rodney Dangerfield, Chevy Chase, and Ted Knight, the new ad sees Cox hitting the links with costars including tennis legend Serena Williams, as well as athletes like Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez.

Featured in the ad were two-time Super Bowl champion Peyton Manning and tennis legend Serena Williams. They were also joined by soccer star Alex Morgan, golf's Brooks Koepka (who hilariously misses a shot on the pool table), and two from basketball's hardwood: Nneka Ogwumike and Jimmy Butler.

As a Succession fan herself, Serena Williams was thrilled to work alongside Brian Cox in the 2023 Michelob Ultra Super Bowl commericial. "He was in all of my scenes, so I kind of felt special," she tells PEOPLE about working alongside the Golden Globe award winner, who plays Logan Roy.

But it's the song playing over the action that really sets the scene: "Showdown" by British rock band Electric Light Orchestra from 1973.

Inspired by the the Eighties comedy classic starring Rodney Dangerfield, Chevy Chase, and Ted Knight, the new ad sees Cox hitting the links with costars including tennis legend Serena Williams, as well as athletes like Jimmy Butler, Alex Morgan, Tony Romo, Nneka Ogwumike, and Canelo Alvarez.

Even though the market continues to change with rapid sales growth for hard seltzer products, Michelob Ultra continues to climb the ranks: The brand recently became the No. 2 top-seller in the U.S, beating out giants like Coors Light and Miller Lite, and former front runner Budweiser.

Michelob ULTRA has kicked off a massive campaign for the Super Bowl, which features two golf-themed ads. The first, starring Tony Romo, Canelo Alvarez, Brian Cox and Serena Williams, is inspired by Caddyshack for a new generation of players. If playback doesn't begin shortly, try restarting your device.

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Watch Michelob ULTRA Super Bowl 2017 TV Commercial, 'Our Bar'

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Actors

Actors who starred in Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

Leyon Azubuike photo
Melissa Cay Genove photo
Nadia Ruiz photo
Agenices

Agenices of the Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar
Draftline

DraftLine is a creative and marketing agency that is dedicated to enabling ABInBev's global transformation. They are an agile team that uses data-driven creativity to deliver innovative solutions to t...

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar
Radical Media

RadicalMedia is a multi-faceted media and production company that operates in a variety of industries including advertising, television, film, and technology. The company is based in the United States...

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