Michelob ULTRA Super Bowl 2017 television commercial 2017

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Advertisers of the Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar is about.

In 2017, Michelob ULTRA aired a memorable Super Bowl TV spot titled 'Our Bar,' which was widely talked about for its creative concept and catchy soundtrack. The ad begins with scenes of people engaging in various sports activities, such as running, cycling, swimming, and yoga. As the camera zooms out, it becomes clear that all these people are participants in a single event, the "Michelob ULTRA Open."

The next shot shows the same group of people converging at a beachside bar, where they are seen enjoying the beer together. The bar is portrayed as a utopian place, where athletes and friends come together to share a drink and good times in a relaxed and friendly atmosphere.

The soundtrack of the commercial is the song 'Where Everybody Knows Your Name' by Gary Portnoy, which was the theme song of the iconic sitcom "Cheers" in the 1980s. The song's catchy melody and lyrics perfectly embody the idea of a friendly and intimate community bar where everyone knows everyone else's name.

By leveraging the universal appeal of sports and the feel-good vibes of a cozy bar, Michelob ULTRA's Super Bowl ad aimed to position the brand as a wholesome and inviting drink that connects people and fosters community. The spot was hailed by critics for its effective storytelling and memorable execution, proving that ads can still make a lasting impact on viewers even amidst the flurry of commercial breaks during the Super Bowl.

Michelob ULTRA Super Bowl 2017 TV commercial - Our Bar produced for Michelob was first shown on television on February 4, 2017.

Song from commercial Michelob ULTRA Super Bowl 2017 TV Spot, 'Our Bar' Song by Gary Portnoy

The song "Where Everybody Knows Your Name" is a popular theme song from the American sitcom Cheers , which aired from 1982 to 1993. The song was written by Gary Portnoy and Judy Hart-Angelo , and it was performed by Gary Portnoy himself. The song quickly became a hit and is widely recognized as the Cheers theme song.

Gary Portnoy is an American musician and singer-songwriter, born on June 8, 1956. He is best known for his work on the Cheers theme song, which earned him an Emmy Award. Portnoy has also released other music throughout his career, but "Where Everybody Knows Your Name" remains his most notable and well-known composition.

The song captures the essence of the Cheers bar , a central location in the show where the characters gather to relax and socialize. The lyrics convey a sense of familiarity and comfort, where everyone is welcomed and accepted. It has become an iconic song associated with the show and has resonated with audiences for its relatable message.

"Where Everybody Knows Your Name" has been well-received by fans and critics alike. It has been covered and referenced in various forms of media and continues to be a beloved piece of television music. The song's popularity and enduring appeal have made it a classic theme song in television history.

If you would like to listen to the song, it is available on various music streaming platforms such as Spotify and Apple Music.

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