Southwestern Athletic Conference television commercial 2021

What the Southwestern Athletic Conference TV commercial - Building Champions is about.

The Southwestern Athletic Conference, also known as the SWAC, is a collegiate athletic conference consisting of 10 historically black colleges and universities (HBCUs) in the Southern United States. This conference is proud to announce a new television ad campaign titled 'Building Champions.'

The TV spot portrays the hard work, dedication, and passion of SWAC athletes, coaches, and fans as they strive to become champions. The ad features intense game footage, grueling practices, and cheering fans, all set to an inspiring and energetic soundtrack. It showcases the tenacity and perseverance of SWAC athletes who are not only competing for a championship but are also dedicated to achieving academic success and future growth.

The SWAC understands that athletics and academics go hand in hand and aims to produce well-rounded champions that excels in both arenas. From the classroom to the playing field, the student-athletes of the SWAC are building champions in every aspect of their lives.

The 'Building Champions' campaign emphasizes the SWAC's commitment to excellence and innovation in collegiate athletics. It invites fans, students, and alumni to join in the excitement, passion, and spirit of the SWAC.It is a powerful testament to the strength, talent, and commitment of the SWAC's student-athletes.

Southwestern Athletic Conference TV commercial - Building Champions produced for Southwestern Athletic Conference was first shown on television on December 17, 2021.