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Advertisers of the Visit California TV Spot, 'California Dreamers: Mushroom Surfboards'

Visit California TV commercial - California Dreamers: Mushroom Surfboards
Visit California

Visit California is a not-for-profit tourism organization that promotes tourism to California. Established in 1998, Visit California markets California as a premier tourist destination, helping to gen...

What the Visit California TV commercial - California Dreamers: Mushroom Surfboards is about.

Visit California TV commercial - California Dreamers: Mushroom Surfboards

Int. Sunny California Beach - Day

The golden sun casts its warm glow upon the sandy shores of a picturesque California beach. Crystal-clear waves crash against the shore, creating a soothing soundtrack that sets the scene for a magical experience.

A group of free-spirited individuals with surfboards in hand gather near a vibrant mural painted on a weathered wooden shack. Their eyes are filled with anticipation as they admire the masterpiece before them, adorned with colorful mushrooms and psychedelic patterns.

In the distance, the camera pans to reveal a cluster of surfboards lined up in the sand. But these aren't your ordinary surfboards - they're crafted entirely from mushrooms. Each board showcases intricate designs, as if the essence of California's creative spirit has been infused into every fiber.

The clang of cymbals resonates in the background as the camera captures the excitement on the surfers' faces. They exude a sense of awe and wonder, a testament to the unique experience they are about to embark on.

Cut to a surfer in wetsuit, holding one of the mushroom surfboards, the bulbous texture inviting touch. The surfer gazes at the camera with a mischievous smile, as if inviting the audience to join in on the adventure.

Voiceover (V.O.):"California Dreamers know that in our golden state, imagination knows no limits. From the majestic mountains to the vibrant cities, this is where dreams become reality."

The camera pans across the beautiful expanse of California's coastline, showcasing the untamed natural beauty and the versatility of its landscapes.

As the sun starts to set, casting a warm, orange hue across the horizon, the group of surfers gracefully ride the mushroom surfboards, gliding across the waves with ease. Their laughter fills the air, a symphony of joy.

Voiceover (V.O.):"Visit California. Where dreams are turned into reality."

The screen fades to black, leaving the audience with a sense of awe and a longing to experience the magic of California for themselves.

Cut to the Visit California logo, solidifying the message and leaving a lasting impression on the viewers' minds.

The TV spot concludes, but the memory of the Mushroom Surfboards lingers like a vivid dream, beckoning viewers from far and wide to come and unearth their own California adventure.

Visit California TV commercial - California Dreamers: Mushroom Surfboards produced for Visit California was first shown on television on November 19, 2018.

Frequently Asked Questions about visit california tv spot, 'california dreamers: mushroom surfboards'

Don't Stop Me Now Awoken suddenly as she falls from the sky, a woman takes flight and soars past the famous Hollywood sign as Queens' mega hit "Don't Stop Me Now" sets the score.

Brands has shown that the California dream “of instant wealth, won in a twinkling by audacity and good luck,” replaced the old American dream - a dreary and modest Puritan deal - after the Gold Rush.

What would a California dream be without a few famous faces? The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

The first part of the book is an exploration of her family's attachment to the legendary spirit of their forebears, pioneers who traveled overland to California in the 1840s and 1850s. Joan had been taught she was “a child of the crossing,” a story associated with extraordinary hardship.

Passing the California Dream Act symbolizes a milestone victory for undocumented students and allies in California who organized and advocated for increased access to college. This represents a critical investment in undocumented students and in the future of California.

The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says.

Alex Jayne Go Alex Jayne Go - Commercial - Visit California "Parents Like it Too" | IMDb.

Well-known essayist and writer, Joan Didion, in her essay, “The Santa Ana,” uses sensory imagery to describe the dramatic mood altering effects of the Santa Ana winds on human behavior. Didion's purpose is to impress upon readers the idea that the winds themselves change the way people act and react.

As a result of the California Gold Rush after 1849, California's name became indelibly connected with the Gold Rush, and fast success in a new world became known as the "California Dream". California was perceived as a place of new beginnings, where great wealth could reward hard work and good luck.

The historian H.W. Brands has shown that the California dream “of instant wealth, won in a twinkling by audacity and good luck,” replaced the old American dream - a dreary and modest Puritan deal - after the Gold Rush.

The California Dream meant an improved and more affordable family life: a small but stylish and airy house marked by a fluidity of indoor and outdoor space, such as the ubiquitous California bungalow and a lush backyard - the stage, that is, for quiet family life in a sunny climate.

The spot features appearances by actors Mario Lopez and Anthony Anderson as well as San Francisco Giants shortstop Brandon Crawford. Krasts says they all brought something unique to set. “Mario is so great in the Hollywood heartthrob role,” Krasts says. “His dimples should have their own Instagram account.

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Watch Visit California TV Commercial, 'California Dreamers: Mushroom Surfboards'

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