Visit California is a not-for-profit tourism organization that promotes tourism to California. Established in 1998, Visit California markets California as a premier tourist destination, helping to gen...
Int. Sunny California Beach - Day
The golden sun casts its warm glow upon the sandy shores of a picturesque California beach. Crystal-clear waves crash against the shore, creating a soothing soundtrack that sets the scene for a magical experience.
A group of free-spirited individuals with surfboards in hand gather near a vibrant mural painted on a weathered wooden shack. Their eyes are filled with anticipation as they admire the masterpiece before them, adorned with colorful mushrooms and psychedelic patterns.
In the distance, the camera pans to reveal a cluster of surfboards lined up in the sand. But these aren't your ordinary surfboards - they're crafted entirely from mushrooms. Each board showcases intricate designs, as if the essence of California's creative spirit has been infused into every fiber.
The clang of cymbals resonates in the background as the camera captures the excitement on the surfers' faces. They exude a sense of awe and wonder, a testament to the unique experience they are about to embark on.
Cut to a surfer in wetsuit, holding one of the mushroom surfboards, the bulbous texture inviting touch. The surfer gazes at the camera with a mischievous smile, as if inviting the audience to join in on the adventure.
Voiceover (V.O.):"California Dreamers know that in our golden state, imagination knows no limits. From the majestic mountains to the vibrant cities, this is where dreams become reality."
The camera pans across the beautiful expanse of California's coastline, showcasing the untamed natural beauty and the versatility of its landscapes.
As the sun starts to set, casting a warm, orange hue across the horizon, the group of surfers gracefully ride the mushroom surfboards, gliding across the waves with ease. Their laughter fills the air, a symphony of joy.
Voiceover (V.O.):"Visit California. Where dreams are turned into reality."
The screen fades to black, leaving the audience with a sense of awe and a longing to experience the magic of California for themselves.
Cut to the Visit California logo, solidifying the message and leaving a lasting impression on the viewers' minds.
The TV spot concludes, but the memory of the Mushroom Surfboards lingers like a vivid dream, beckoning viewers from far and wide to come and unearth their own California adventure.
Visit California TV commercial - California Dreamers: Mushroom Surfboards produced for Visit California was first shown on television on November 19, 2018.
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