Apple Inc., commonly known as Apple, is a multinational technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has become one of the p...
Title: Behind the Mac: Make Something Wonderful
Introduction:In the ever-evolving world of technology, Apple has consistently shown its commitment to empowering creators. In their TV spot titled "Behind the Mac: Make Something Wonderful," Apple celebrates the imaginative and pioneering spirit behind their products. With the help of media mogul Oprah Winfrey and the enchanting sounds of Hauschka's music, this inspiring advertisement showcases the endless possibilities that come to life when creators harness the power of the Mac.
The Journey:The TV spot opens with an elegant shot of Oprah Winfrey sitting at her desk, surrounded by an array of creative tools. The room is bathed in soft, ethereal light, creating an atmosphere of focus and creativity. As the camera pans over Winfrey's desk, it reveals her MacBook Pro, the centerpiece of her creative sanctuary. This establishes the Mac as the tool that connects Winfrey to her creative endeavors.
As Winfrey begins to narrate, her voice carries a sense of wisdom and inspiration. She speaks of the limitless potential that lies within each individual and how the Mac's seamless integration into the creative process enables them to bring their ideas to life. Her words resonate with creators of all kinds, whether they're writers, musicians, filmmakers, or photographers.
Visuals of diverse individuals engaging with their Macs are interwoven throughout the spot. From a painter brushing vibrant strokes on a digital canvas to a musician passionately composing a soundtrack, each person immersed in their craft represents the multitude of ways that the Mac can be used as a catalyst for creativity.
Accompanied by the enchanting rhythm of Hauschka's music, the spot takes viewers on a journey through various settings. It captures filmmakers editing their latest masterpiece, photographers perfecting their shots, and graphic designers manipulating elements with precision, all while being anchored by their Mac devices.
The spot emphasizes the Mac's ability to effortlessly merge the physical and digital worlds. It showcases how creators can seamlessly transition from capturing breathtaking scenes on location to refining their work in the comfort of their own workspace, all with the help of their Mac.
Conclusion:Apple's TV spot, "Behind the Mac: Make Something Wonderful," encapsulates the essence of creative empowerment. By highlighting Oprah Winfrey's narration, diverse creators, and the melodic backdrop of Hauschka's music, the spot captures the spirit of those who utilize the Mac to unlock their full creative potential.
As the spot comes to a close, Apple reinforces its commitment to fostering creativity and celebrates the unique journeys of creators who are capable of making something truly extraordinary. This powerful advertisement reminds us that the Mac is not just a device but a gateway to a world where imagination knows no boundaries.
Apple Mac TV commercial - Behind the Mac: Make Something Wonderful Ft. Oprah Winfrey, produced for Apple Mac was first shown on television on November 30, 2018.
"Shy" by Hauschka
"Shy" is a piano composition by the German pianist and composer Volker Bertelmann, who is better known by his stage name Hauschka. The song was released in 2017 and has been featured in various commercials and TV spots, including Apple's "Behind the Mac - Make Something Wonderful" campaign.
The composition is known for its sparse and gentle melody, with simple but emotionally evocative piano chords. The song is relatively short, with a runtime of just over two minutes, but its impact is felt nonetheless. It has been described as a "hauntingly beautiful" and "meditative" piece of music.
"Shy" has gained popularity not only for its use in commercials but also for its inclusion in various playlists and music collections. It is available on various music streaming platforms, including Spotify. The sheet music for "Shy" is also available for free on Musescore.com for piano solo.
Overall, "Shy" is a beautiful and emotive piano composition by Hauschka that has gained popularity for its use in commercials and its inclusion in various playlists and collections.
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