McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...
The McDonald's TV spot, 'Monopoly: He's Back!', featuring LeBron James was an exciting and intriguing advertisement that kept viewers glued to their screens. The advertisement begins with LeBron James walking into a McDonald's restaurant, with a triumphant look on his face, while customers look on in amazement.
As he sits down to enjoy his meal, he notices a Monopoly game board on the tray liner. He immediately becomes excited and starts to fill out his Monopoly game board with the hopes of winning.
The advertisement then cuts to a series of scenes that show LeBron James sprinting through the streets trying to collect the remaining pieces for his Monopoly game board. With each piece he collects, his confidence in winning the grand prize grew. The spot is filled with dynamic action scenes and upbeat music that help build the excitement for viewers.
Finally, the scene cuts to LeBron James returning back to the McDonald's restaurant, and as he places down his final Monopoly piece, the employees and customers erupt in cheers, recognizing that LeBron James has won the grand prize. The advertisement ends with a message that says "You Could Be Next!".
The advertisement was cleverly designed to promote McDonald's Monopoly game, while using LeBron James' popularity to attract customers and keep them engaged. Overall, the advertisement was a great success and showcased how McDonald's continues to innovate their marketing strategies to stay relevant and attract new customers.
McDonalds TV commercial - Monopoly: Hes Back! produced for McDonald's was first shown on television on September 29, 2014.
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