What the Kendall GT-1 Endurance TV commercial - Devotion is about.

The Kendall GT-1 Endurance TV spot, titled 'Devotion', is a powerful and emotional ad that explores the idea of commitment and loyalty. The ad begins with the story of a young boy who dreams of one day becoming a race car driver. We see him playing with toy race cars and watching the professionals on TV, his eyes filled with hope and determination.

As the ad progresses, we see the boy growing up and working hard to achieve his dream. He spends countless hours practicing and perfecting his craft, all in the hopes of one day securing a spot on the race track. And finally, that day comes; we see him behind the wheel of a real race car, eyes focused and ready to take on the competition.

But that's not where the story ends. We soon discover that the race car driver in question is actually the boy's father, and we are taken back in time to witness his own struggles and triumphs. We see him pouring his heart and soul into his craft, determined to make a name for himself in the racing world. And we see the young boy, now grown into a man, watching his father race with pride and admiration.

Throughout the ad, we hear a voiceover emphasizing the importance of commitment and perseverance in chasing one's dreams. We are reminded that success is not achieved overnight, but only through years of hard work and dedication.

The Kendall GT-1 Endurance brand is cleverly woven throughout the ad, with shots of their signature oil being poured into the engine and their logo displayed prominently on the race car. The tagline 'Devotion to the Drive' is seen at the very end of the ad, driving home the idea of unwavering commitment to one's passion.

Overall, the Kendall GT-1 Endurance TV spot is a moving and inspiring ad that celebrates the power of hard work, dedication, and the unbreakable bond between a father and son.

Kendall GT-1 Endurance TV commercial - Devotion produced for Kendall was first shown on television on April 8, 2018.