What the LinkedIn TV commercial - Find the Right People is about.
LinkedIn recently released a TV spot titled 'Find the Right People,' that showcases its ability to connect users with potential job candidates and business partners with ease. The ad features a montage of various individuals scouring job boards, attending networking events, and even holding interviews in coffee shops, only to be left feeling dissatisfied and frustrated.
The video then shifts to highlight LinkedIn, with a voiceover stating, "You don't have to look far to find the right people. With LinkedIn, you can connect to the right talent faster and easier than ever before. Find the right people, LinkedIn."
The ad's tone is one of frustration with traditional job search methods, with LinkedIn positioning itself as the solution to that annoyance. It emphasizes the platform's unique ability to connect job seekers with the right opportunity and businesses with the right talent, all in one place.
The spot's production is also noteworthy, featuring a collection of split-screen shots, illustrating the modern-day hustle and bustle of job hunting. The ad's imagery juxtaposes empty coffee shop tables and rejected papers littering the floor with brightly lit, energetic characters on LinkedIn's platform.
Overall, LinkedIn's TV spot is a concise and catchy message of the benefit of its platform, showing the value that LinkedIn provides to job seekers and business owners alike. By doing so, the ad encourages millions of users on the platform to continue exploring, connecting, and collaborating with new people around the world.
LinkedIn TV commercial - Find the Right People produced for
LinkedIn
was first shown on television on April 5, 2022.
Frequently Asked Questions about linkedin tv spot, 'find the right people'
That simple act of dress-up kicks off an extended dance sequence set to Remi Wolf's “Guerilla,” in which she tries on outfits representing a variety of careers. As a conductor, she animates other outfits that play hangers-like instruments. They continue to move around her as she dons a set of scrubs and even skydives.
(August 2023) [AI-assisted search] and [Account IQ] are being BETA tested in Sales Navigator making it faster and easier for sellers to discover crucial account and prospect details, so they can connect with the most relevant contacts, build stronger relationships, and gain a competitive advantage.
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Stay Ahead of the Curve: Learn About the 7 Emerging LinkedIn Trends for 2023
- Video Content: The use of video content has been on the rise, and it is likely to continue in 2023.
- Personalization:
- Influencer Marketing:
- AI-driven Insights:
- LinkedIn Stories:
- Virtual Events:
- Niche Groups:
The carousel format, which allows you to share multiple images or videos in a single post, has shown good performance on LinkedIn. This interactive format allows you to tell stories and share information in a more engaging way, which can attract a wider audience.
Digital marketing trends in India are constantly evolving, and staying abreast of the latest developments is crucial for business growth. In 2023, businesses must embrace video marketing, influencer collaborations, personalisation, voice search optimisation, social commerce, and AI.
The best marketing strategy in 2023 will be one with integrated video and written content: Pringle adds that websites still need text information but adding video to showcase products (and then having the ability to add to social media) will help marketers expand their reach to a wider audience.
Unsurprisingly, remote work was one of the most discussed topics on LinkedIn in 2022.
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- Make posts rich and interactive.
- Share relevant stats.
- Show off company culture.
- Ask questions.
- Feature user-generated content (UGC)
- Give an opinion.
- Give expert tips and guidance.
- Don't forget fun stuff!
As we mentioned above, image posts are the most popular LinkedIn content format there is. Why? It's pretty obvious. People have short attention spans, and image posts are great for grabbing attention and delivering a solid message.
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- Short-form video.
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