h.h. gregg television commercial 2014

What the h.h. gregg TV commercial - Cardboard Home is about.

Title: H.H. Gregg TV Spot: "Cardboard Home"

Introduction:In this captivating TV spot, H.H. Gregg, a renowned electronics retailer, takes a creative and thought-provoking approach to highlight the importance of having a reliable home entertainment system. The advertisement, titled "Cardboard Home," evokes empathy and inspires viewers to rethink the significance of everyday luxuries through a unique storytelling concept.

Plot Summary:The television spot begins with a visually striking scene featuring a hastily constructed cardboard shelter. A voice-over narrates the story of a struggling family living in this rudimentary home, emphasizing their basic living conditions and lack of creature comforts. As the camera pans to the family inside, the viewers are introduced to the characters and their plight.

The central focus is on two young siblings, a girl and a boy, who showcase incredible resilience despite their circumstances. The siblings ingeniously transform their cardboard shack into a makeshift theater, complete with an improvised TV, using a projector to display images on the wall. This simple act showcases the power of imagination and escapism when faced with challenging circumstances.

One evening, as the siblings gather around their makeshift TV, their lives take an unexpected turn. The sound of laughter emerges from neighboring homes, drawing their attention to the vibrant lives of the families living comfortably just a few yards away. The camera captures the siblings' expressions, subtly highlighting their longing for warmth, security, and a sense of belonging.

The scene then transitions to a powerful moment when the narrator introduces H.H. Gregg as the solution to their distress. The spot illustrates the transformation from their humble cardboard dwelling to a cozy and well-equipped home, brought to life by H.H. Gregg's range of cutting-edge, affordable electronic appliances.

As the final frame fades out, the audience witnesses the once-cardboard shack transforming into a modern home, beautifully furnished with state-of-the-art electronics. The siblings' faces beam with joy and fascination as they enjoy the ultimate watching experience on a top-notch television set. This scene serves as a metaphor for the power of technology and its ability to enrich lives, even in the most challenging circumstances.

Conclusion:H.H. Gregg's TV spot, "Cardboard Home," masterfully combines emotion and creativity to deliver a powerful message. The advertisement urges viewers to appreciate the comforts they often take for granted and showcases H.H. Gregg's commitment to providing affordable and reliable electronics, ensuring that everyone can enjoy the pleasures of home entertainment. By highlighting the transformative power of technology, the spot invites viewers to reflect on the significance of a well-equipped

h.h. gregg TV commercial - Cardboard Home produced for h.h. gregg was first shown on television on May 4, 2014.

Song from commercial h.h. gregg TV Spot, 'Cardboard Home'

"This Is Home" is a song by the American rock band Switchfoot. It was written and recorded for the soundtrack of the 2008 film "The Chronicles of Narnia: Prince Caspian." The song captures the theme of longing for a place where one truly belongs.

The song has a melodic and uplifting sound, with powerful vocals and engaging instrumentals. It reflects the band's signature alternative rock style, combining catchy hooks with meaningful lyrics.

Influences and Meaning:

"This Is Home" is heavily influenced by the themes and imagery found in C.S. Lewis' "The Chronicles of Narnia" series. The lyrics evoke a sense of longing, exploration, and the search for a deeper meaning in life. It speaks to the universal human desire to find a place of belonging and to feel at home.

Switchfoot lead singer and songwriter, Jon Foreman, has mentioned that the song was inspired by the character of Lucy Pevensie and the idea of finding a home beyond the physical world. The song attempts to capture the essence of Lewis' perception of pain, joy, beauty, and eternal life.

Reception and Legacy:

"This Is Home" received positive reviews from both critics and fans. It became a popular track on the soundtrack of "The Chronicles of Narnia: Prince Caspian" and helped to showcase Switchfoot's talent to a wider audience.

The song has also been featured in various live performances by the band, including acoustic renditions and special live recordings. It remains a fan-favorite and is often included in their concert setlists.

Conclusion:

" This Is Home " by Switchfoot is a meaningful and melodic song that captures the universal desire to find a place of belonging. It was written and recorded for the soundtrack of the film "The Chronicles of Narnia: Prince Caspian" and reflects the band's signature alternative rock style. The song has resonated with fans and continues to be a popular track in Switchfoot's repertoire.