Mirror is a fitness technology company that was founded in 2018 by Brynn Putnam, a former dancer and fitness instructor. The company offers at-home fitness equipment that includes a touchscreen displa...
Mirror TV Spot, 'You're Not Alone: Black Friday: $500 Off and Free Shipping' is a powerful and moving advertisement that speaks directly to the viewer. The spot opens with a scene of a dark and empty room, although it is not clear at first what the room is for. Slowly, we see a woman enter the room and approach a large mirror that dominates one wall. As she looks into the mirror, we sense her loneliness and isolation.
However, the tone of the spot shifts as the message becomes clear: even when you feel alone, you're never really on your own. Through the mirror, the woman is able to see a community of people, also looking at themselves in mirrors. We hear their voices, telling us that they are all part of something bigger than themselves, and that they support each other. In this community, we are never really alone.
The spot then moves to the Mirror product, which is a connected fitness system that combines a full-length mirror with live and on-demand fitness classes. It is in this product that offer of the Black Friday promotion is revealed: $500 off and free shipping for Mirror. The spot ends with the woman smiling as she nods at her new friends in the mirrors, and we hear the voiceover reminding us that no matter how alone we feel, we're not alone.
Overall, Mirror TV Spot, 'You're Not Alone: Black Friday: $500 Off and Free Shipping' is a powerful and engaging advertisement that speaks to our universal sense of isolation and our need for community. It uses the metaphor of the mirror to show us that we are never really alone, and it promotes the Mirror product with a compelling offer that is hard to resist.
Mirror TV commercial - Youre Not Alone: Black Friday: $500 Off and Free Shipping produced for Mirror was first shown on television on October 30, 2021.
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