What the Wallapop TV commercial - Tienes que irte is about.

Title: Wallapop TV Spot - 'Tienes que irte'

Introduction:The Wallapop TV spot titled 'Tienes que irte' (You have to go) is a captivating and thought-provoking advertisement that delves into the emotional journey of letting go and decluttering your life. This 30-second commercial encapsulates the essence of the Wallapop app, which connects buyers and sellers in a seamless and convenient way. Through an imaginative and visually stunning narrative, the TV spot encourages viewers to embrace change and create space for new experiences.

Synopsis:The TV spot opens with a cozy and cluttered living room, showcasing personal belongings scattered throughout. The camera pans slowly across the room, capturing the ambiance of nostalgia and attachment. As the melody of a poignant piano piece fills the air, a middle-aged woman appears on screen, her gaze lingering on various items with evident emotional attachment.

Gradually, the woman's expression transforms into one of determination. She opens the Wallapop app on her phone, and the magic begins. The items in the living room start to levitate, creating an ethereal and surreal atmosphere. One by one, the objects gracefully float out of the window, leaving behind an empty and tranquil space.

Amidst the levitating items, glimpses of potential buyers interacting with the Wallapop app are shown. These snippets convey the ease of selling and buying pre-loved items, highlighting the app's user-friendly interface and extensive network.

As the last item exits the frame, the camera transitions to follow the woman as she walks into her newly emptied living room. Her face radiates a sense of accomplishment and liberation. She pauses, takes a deep breath, and a smile of contentment forms on her lips.

The closing shot features the Wallapop logo, accompanied by the tagline, "Tienes que irte" (You have to go), emphasizing the transformative power of decluttering and the freedom it can bring.

Impact:Wallapop's TV spot, 'Tienes que irte,' effectively communicates the message of the app's mission - to empower individuals to declutter their lives and find new purpose for their possessions. The use of visually stunning imagery combined with an emotive soundtrack creates a memorable and engaging experience for viewers.

This advertisement appeals to individuals longing for change and a fresh start. It leaves a lasting impression by evoking strong emotions related to personal attachment, while also highlighting the ease and convenience of using Wallapop as a platform for selling and buying pre-loved items.

In conclusion, the 'Tienes que irte' TV spot promotes the idea that decluttering and letting go can bring about a sense of liberation and open doors to new possibilities. It encourages viewers to consider the power of change as they navigate their own lives and belongings.

Wallapop TV commercial - Tienes que irte produced for Wallapop was first shown on television on January 27, 2016.