About MastercardMastercard is a global payment processing company that provides technology and services to consumers, small and medium businesses, governments and public sectors, large enterprises, ba...
Mastercard's TV spot 'Arnie Would' brings together two of the greatest golfers in history, new and old, Annika Sorenstam and Arnold Palmer. The advert features Ian Poulter, who is a huge fan of Arnold Palmer and is seen admiring his legacy on the golf course as he plays alongside Annika in a fun and lighthearted game of golf.
Throughout the advertisement, Poulter imagines Palmer giving him advice on how to play the game of golf. He even goes as far as to ask Palmer's advice on how to approach a tricky putt while holding a cold drink in his hand - alluding to Palmer's famous drink, the Arnold Palmer, which is a mix of iced tea and lemonade.
The ad is not only a tribute to the legendary Arnold Palmer but also serves to promote Mastercard. The brand is shown in subtle yet effective ways, such as when Annika uses her Mastercard in a shop and when Ian pays for Arnold Palmer drinks in the clubhouse.
Overall, the 'Arnie Would' TV spot is an inspired combination of modern and classic golfing legends that connects golf fans with a rich history of the sport, while also promoting Mastercard's benefits in a fun and memorable way.
Mastercard TV commercial - Arnie Would produced for Mastercard was first shown on television on March 19, 2017.
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