What the Atlantic Coast Conference TV commercial - We Are the Past, Present and Future is about.

The Atlantic Coast Conference (ACC) has launched a powerful television spot that highlights the conference's storied past, dynamic present, and dominant future. The spot titled 'We Are the Past, Present and Future' showcases the ACC's rich tradition of excellence, its current roster of outstanding athletes, and its vision for a bright and dynamic future.

The spot begins with footage of iconic moments from the conference's illustrious past, including clips of legendary coaches like Dean Smith, Bobby Bowden, and Mike Krzyzewski. These images are juxtaposed with scenes of today's top athletes competing at the highest level, including basketball stars like Zion Williamson, Jayson Tatum, and Sabrina Ionescu, as well as standout football players like Trevor Lawrence and Travis Etienne. The ad makes it clear that the ACC's present is just as impressive as its past, and that this conference continues to produce some of the best athletes in the world.

As the spot progresses, we are treated to glimpses of the ACC's vision for the future. Innovations like virtual reality training, advanced analytics, and cutting-edge facilities are all shown, along with the newest generation of athletes who will be leading the ACC into a bright and exciting future.

Throughout the ad, a powerful voiceover emphasizes the ACC's commitment to excellence, its focus on community, and its unwavering determination to be the best. As the spot concludes, it becomes clear that the Atlantic Coast Conference truly encapsulates the past, present, and future of college athletics, and that it will continue to be a dominant force in the world of sports for years to come.

Atlantic Coast Conference TV commercial - We Are the Past, Present and Future produced for Atlantic Coast Conference was first shown on television on October 18, 2021.