What the Panda Express TV commercial - Chinese New Year: Envelopes is about.
Panda Express has recently released a television commercial to celebrate the Chinese New Year. This spot titled 'Chinese New Year: Envelopes' exhibits the significance of traditional red envelopes that families exchange during the Chinese New Year.
The commercial starts with an extended family gathering at a dining table. Everyone is excited about the envelopes that signify good luck and blessings in the upcoming year. The camera cuts to two children who are eagerly waiting for their red envelopes. As the adult hands the red envelopes to them, both children begin to jump with joy.
The scene then shifts to the Panda Express kitchen, where we see the chefs preparing the food for the Chinese New Year dinner. The chefs are in high spirits, and we can see that they are also hoping for good luck and success in the coming year.
The commercial ends with a shot of a young girl opening her red envelope, with a grin of pure happiness quickly spreading across her face. The spot concludes with the message, "May your year be filled with prosperity and good fortune," while displaying the Panda Express logo.
The overall theme of the commercial is to represent the culture and traditions of the Chinese New Year. By highlighting the significance of red envelopes and family gatherings, Panda Express has successfully conveyed the essence of the festive celebrations to its customers. This touching tribute is bound to make anyone want to celebrate this joyous occasion, both inside and outside of a Panda Express restaurant.
Panda Express TV commercial - Chinese New Year: Envelopes produced for
Panda Express
was first shown on television on February 2, 2016.
Frequently Asked Questions about panda express tv spot, 'chinese new year: envelopes'
For nearly 40 years, Panda Express has invited customers to celebrate the Lunar New Year with good food and good fortune. To continue the tradition, the Chinese restaurant chain is handing out more than one million red envelopes in 2022.
good wishes and luck
These are filled with money - and symbolize good wishes and luck for the new year ahead. The importance of the hóngbāo isn't the cash held inside; it's actually the envelope itself. The red color symbolizes good luck and prosperity in Chinese (and other East Asian) cultures.
Red envelopes, more commonly known as Hong Bao (in Mandarin) or Lai See (in Cantonese), are gifts presented at social and family gatherings such as weddings or holidays such as Chinese New Year. The red color of the envelope symbolizes good luck and is a symbol to ward off evil spirits.
People usually use different red envelopes for different occasions. For Chinese New Year, use red envelopes featuring Chinese characters such as福 (fú, meaning 'good luck and blessings'), 恭喜发财 (gōng xǐ fā cái, meaning 'happiness and prosperity'), and 新年快乐 (Xīn Nián kuàilè, meaning 'happy New Year').
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The white envelopes are similar to red envelopes that are given at weddings. White is the color reserved for death in Chinese culture. The amount of money put in the envelope varies depending on the relationship to the deceased but must be in odd numbers. The money is meant to help the family pay for the funeral.
Typically, only married folks give out red envelopes, though unmarried people can also do so if they are feeling particularly generous. The amount of money in a red envelope can vary from as little as $2 to hundreds of dollars.
Technically, all unmarried children get hong paos during Chinese New Year. The red envelopes are given by grandma, grandpa, uncles, aunts, mom and dad of course. Also it is not uncommon for close friends and neighbors to give red envelopes to children during the festivities.
In China, red is auspicious - associated with life-generating energy (the sun, blood, and fire) - and is the color of celebrations and prosperity.
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