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Advertisers of the McDonald's 365 Black Awards TV Spot, 'What Did You Miss?' Feat. Amber Riley

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley is about.

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley

McDonald's 365 Black Awards TV Spot, 'What Did You Miss?' Feat. Amber Riley

(Intro music playing)

Voiceover: Ladies and gentlemen, prepare yourselves for a night of celebration, inspiration, and empowerment. McDonald's proudly presents the 365 Black Awards. Join us as we honor the extraordinary achievements of black leaders who are making a positive impact in their communities.

(Showcasing the glitz and glamour of the 365 Black Awards)

The TV spot opens with a burst of energy, showcasing the dazzling lights and excitement of the 365 Black Awards. The camera glides over the red carpet, capturing stunning fashion ensembles and a sea of smiling faces.

Cut to a shot of the incomparable Amber Riley, the talented actress and singer known for her role as Mercedes Jones in the hit TV show "Glee." Amber stands on the stage, commanding the audience's attention with her radiant presence.

Amber Riley: (with confidence) What did you miss? You missed the magic, the brilliance, and the undeniable talent that filled the room at the 365 Black Awards.

The camera pans to the crowd, capturing the diverse faces that make up the audience. Entrepreneurs, community leaders, and artists of all ages and backgrounds fill the venue, their spirits uplifted by the celebration of black excellence.

Cut to a series of powerful snippets highlighting the remarkable achievements of individuals being recognized at the 365 Black Awards. Images of scientists, educators, musicians, and activists flash across the screen, each one a testament to the power and resilience of the black community.

Voiceover: Together, we are rewriting the narrative. Challenging stereotypes, breaking barriers, and paving the way for a brighter future.

The TV spot continues to highlight the stories of those making a difference, showcasing their unwavering dedication to their craft and their communities. It emphasizes that the 365 Black Awards is not just an event; it's a movement that seeks to empower and inspire.

Amber Riley: (passionately) We are voices that cannot be silenced. We are dreamers, storytellers, and game-changers. Together, we can create a world where everyone has an equal opportunity to shine.

As the spot nears its conclusion, the energy in the room reaches its peak. The camera captures the audience, on their feet, applauding and cheering for the honorees. The atmosphere is electric, filled with a sense of unity and pride.

Voiceover: McDonald's celebrates Black excellence every day, and the 365 Black Awards is just one way we honor those who are making a difference.

The TV spot ends with a sincere message, encouraging viewers to join McDonald's in celebrating and supporting the black community. It highlights McDonald's ongoing commitment to diversity and inclusion and invites everyone to be a part of the movement to empower and uplift.

Cut to McDonald's logo with the tagline: "365 Black Awards. Celebrating Black Excellence."

Outro music fades out.

(End of TV spot)

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley produced for McDonald's was first shown on television on September 19, 2016.

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Agenices

Agenices of the McDonald's 365 Black Awards TV Spot, 'What Did You Miss?' Feat. Amber Riley

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

McDonalds 365 Black Awards TV commercial - What Did You Miss? Feat. Amber Riley
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

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