What the Raid Essentials TV commercial - Extraordinary Worlds is about.

Int. Living Room - Day

The scene opens on a cozy living room, where a family of four sits, engrossed in a fantasy movie playing on the television. The room is filled with a sense of wonder and anticipation.

Young Billy, about 8 years old, excitedly jumps up from the couch and runs towards a nearby cabinet. He opens it to reveal an array of Raid essentials, including insect repellent sprays and bug killer solutions. His eyes light up with excitement as he grabs a can of Raid Bug Barrier Defense and holds it up high, as though it were a magical weapon.

As the family watches the movie, the scene transitions, seamlessly blending the fantasy world on the TV with Billy's imagination. The family finds themselves transported into a vibrant and whimsical forest, buzzing with glowing fireflies, shimmering butterflies, and colorful insects of all shapes and sizes.

Billy, now dressed like a brave explorer, leads his family through this enchanted forest, armed with his trusty can of Raid Bug Barrier Defense. He sprays it around, creating an invisible shield that repels bugs, ensuring their safety.

Suddenly, a massive dragonfly swoops down, its wings shimmering in the sunlight. Billy bravely sprays the Raid Bug Barrier Defense, causing the dragonfly to scatter away, leaving behind a trail of sparkling dust. The family looks at each other in amazement, knowing they are safe and protected in this extraordinary world.

With the epic music building in the background, the scene cuts back to reality. The family is still in their living room, but the sense of adventure lingers. Billy jumps back onto the couch, still holding onto his can of Raid Bug Barrier Defense, as though it were a precious treasure.

A voiceover narrates, "Discover extraordinary worlds with Raid Essentials. Protect your home from bugs with our powerful bug-killing solutions, so you can create your own fantastic adventures."

The TV spot ends with a shot of the Raid Essentials logo, accompanied by the tagline, "Raid Essentials: The Power to Protect and Imagine."

Cut to black.

Note: This TV spot concept captures the imaginative and adventurous spirit of Raid Essentials by integrating the brand seamlessly into a fantastical world. It aims to highlight the product's effectiveness in repelling bugs while sparking the viewer's imagination and sense of wonder.

Raid Essentials TV commercial - Extraordinary Worlds produced for Raid was first shown on television on May 14, 2021.