What is Verizon? Verizon is an American telecommunications company that provides wireless services, internet services, and TV services to millions of customers across the United States. It was establi...
Verizon's 4G LTE TV spot titled 'Woods' is a visually captivating advertisement that highlights the reliability and speed of Verizon's 4G LTE network. The ad opens in a dense forest and shows a group of friends hiking while using their smartphones to stay connected with their loved ones, share pictures, and check their location on the map. Suddenly, their network signals weaken, and they become disconnected from the outside world.
As the friends continue to hike, they find themselves in the heart of the woods with no network coverage, making them anxious and frustrated. One of them tries to climb a nearby tree to get better network connectivity, but to no avail.
Just as the group begins to lose hope in reconnecting with the outside world, the camera zooms out of the forest, and we see the entire woods transform into a 4G LTE Verizon coverage map. The audience can see the signal bars lighting up on everyone's devices, and they can hear the notification sounds of new messages and emails coming through.
The ad's message is clear: Verizon's 4G LTE network ensures that you stay connected, no matter where you are. The TV spot shows how frustrating it is to be disconnected from your loved ones, and how important staying connected is, for safety, convenience, and staying in touch with family and friends.
Overall, the 'Woods' TV spot is an effective way for Verizon to illustrate the reliability and speed of their 4G LTE network. It reminds viewers that with Verizon's robust coverage, they will never be out of touch.
Verizon 4G LTE TV commercial - Woods produced for Verizon was first shown on television on February 17, 2013.
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