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Advertisers of the BMW Ultimate Service TV Spot, 'Married: No Cost'

BMW Ultimate Service TV commercial - Married: No Cost
BMW

BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...

What the BMW Ultimate Service TV commercial - Married: No Cost is about.

BMW Ultimate Service TV commercial - Married: No Cost

The BMW Ultimate Service TV Spot titled 'Married: No Cost' is a hilarious and memorable advertisement that showcases BMW's commitment to providing premium service to its customers. The ad kicks off by introducing a man who has just purchased a BMW. His wife is overjoyed by the car, but also apprehensive about the potential maintenance costs associated with owning a luxury vehicle.

However, her worries are quickly put to rest when the BMW dealer informs the couple that they are eligible for BMW's Ultimate Service package, which covers all scheduled maintenance for the first 3 years or 36,000 miles, whichever comes first. The husband is thrilled to hear that the package is entirely free of charge and jokingly suggests that they should get married again just to take advantage of the deal.

Throughout the spot, the couple is depicted in a comical manner, complete with playful bickering and humorous dialogue. The ad effectively captures the essence of the BMW brand, which is synonymous with luxury and high-quality service.

The 'Married: No Cost' TV Spot communicates the message that BMW is more than just a car manufacturer; they're a trusted partner that provides comprehensive coverage and a stress-free driving experience. This message is reinforced by the tagline, "This is not just any car, this is a BMW. And we don't make just any car."

Overall, the BMW Ultimate Service TV Spot is a fun and engaging advertisement that highlights the brand's dedication to customer service and satisfaction. It effectively communicates the value of the Ultimate Service package, while also showcasing the playful and lighthearted spirit that makes BMW stand out from the competition.

BMW Ultimate Service TV commercial - Married: No Cost produced for BMW was first shown on television on July 16, 2012.

Frequently Asked Questions about bmw ultimate service tv spot, 'married: no cost'

Goodby Silverstein & Partners The spot was conceived by BMW's lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials.

BMW's advertising campaigns often focus on the features and benefits of specific models. This includes highlighting performance features, technological innovations, and design elements that make BMW cars stand out from the competition.

Long-range and mid-range television and radio advertising are one of BMW's go-to tactics to increase brand exposure. Special promotions like the BMW Road Home Sales Event encourage customers to take advantage of a limited-time offer for select models.

BMW uses social platform such as LinkedIn, Instagram, Facebook, YouTube or even TikTok to showcase its latest products, engage with customers, and promote its brand values. One of the key elements of BMW's social media strategy is visual storytelling.

10 Types of advertising

  • Online search advertising.
  • Social media advertising.
  • Print.
  • Direct mail.
  • Broadcast, video and TV advertising.
  • Out-of-home (OOH) outdoor advertising.
  • Cell phone mobile advertising.
  • Product placement.

BMW Takes Advantage of Direct Mail to Reach Luxury Market The brand's targeted internet ads, email campaigns, and full-featured website join carefully crafted television and radio spots to reach their coveted demographic segments.

Marketing is where we collect and analyze customer insights to develop and steer the innovative strategies, concepts and campaigns that keep our brand at the forefront of the premium automotive market to strategically position and launch all our new products.

STRATEGIC APPROACH. We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products, and personalised customer support to create a unique overall experience.

There are 3 main types of digital advertising at your disposal:

  • display advertising.
  • paid search advertising.
  • social media advertising.

The 7 Types of Advertising & How They Are Helping Businesses

  • Social Media Advertising.
  • Paid Search Advertising.
  • Print Advertising.
  • Broadcast Advertising.
  • Out-of-Home Advertising.
  • Mobile Advertising.
  • Direct Mail Advertising.

BMW's marketing strategy is centred around their strong dedication to brand positioning. BMW is more than just a company that makes cars. It represents luxury, exceptional craftsmanship, and the pure joy of driving. The brand's tagline, "The Ultimate Driving Machine," is something that has really stuck with consumers.

Social Media Strategy of BMW BMW uses social platform such as LinkedIn, Instagram, Facebook, YouTube or even TikTok to showcase its latest products, engage with customers, and promote its brand values. One of the key elements of BMW's social media strategy is visual storytelling.

Videos

Watch BMW Ultimate Service TV Commercial, 'Married: No Cost'

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Actors

Actors who starred in BMW Ultimate Service TV Spot, 'Married: No Cost'

Matt Knudsen photo
Agenices

Agenices of the BMW Ultimate Service TV Spot, 'Married: No Cost'

BMW Ultimate Service TV commercial - Married: No Cost
F&B

Company F&B is a well-known organization in the food and beverage industry. With numerous years of experience in the field, the company has established an excellent reputation for its quality products...

BMW Ultimate Service TV commercial - Married: No Cost
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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