BMW, also known as Bayerische Motoren Werke AG, is a renowned German automobile manufacturer that specializes in producing luxury vehicles, motorcycles, and engines. Established in 1916, BMW has since...
The BMW Ultimate Service TV Spot titled 'Married: No Cost' is a hilarious and memorable advertisement that showcases BMW's commitment to providing premium service to its customers. The ad kicks off by introducing a man who has just purchased a BMW. His wife is overjoyed by the car, but also apprehensive about the potential maintenance costs associated with owning a luxury vehicle.
However, her worries are quickly put to rest when the BMW dealer informs the couple that they are eligible for BMW's Ultimate Service package, which covers all scheduled maintenance for the first 3 years or 36,000 miles, whichever comes first. The husband is thrilled to hear that the package is entirely free of charge and jokingly suggests that they should get married again just to take advantage of the deal.
Throughout the spot, the couple is depicted in a comical manner, complete with playful bickering and humorous dialogue. The ad effectively captures the essence of the BMW brand, which is synonymous with luxury and high-quality service.
The 'Married: No Cost' TV Spot communicates the message that BMW is more than just a car manufacturer; they're a trusted partner that provides comprehensive coverage and a stress-free driving experience. This message is reinforced by the tagline, "This is not just any car, this is a BMW. And we don't make just any car."
Overall, the BMW Ultimate Service TV Spot is a fun and engaging advertisement that highlights the brand's dedication to customer service and satisfaction. It effectively communicates the value of the Ultimate Service package, while also showcasing the playful and lighthearted spirit that makes BMW stand out from the competition.
BMW Ultimate Service TV commercial - Married: No Cost produced for BMW was first shown on television on July 16, 2012.
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