What the ACE Hardware TV commercial - Brocks Dad is about.

ACE Hardware's TV spot, 'Brock's Dad,' features a young boy named Brock who is intent on building a treehouse in his backyard. In the ad, we see Brock's father struggling with tools, trying to assemble the structure. Although Brock's dad is determined to do it himself, despite his lack of experience, he struggles at it. To make matters worse, a thunderstorm is rolling in and the project needs to be finished before it hits.

Enter ACE Hardware. Brock's neighbor, who happens to be an experienced builder, notices the struggle and suggests they head to the local ACE Hardware store for help. At the store, they are directed to a section with how-tos, tools, and materials they need to complete the project. With the right knowledge and tools, Brock's dad is able to finish the treehouse before the storm hits. The whole neighborhood cheers on as Brock climbs up to his brand-new hideout.

The commercial gives off a heartwarming tone while highlighting the convenience and expertise that ACE Hardware provides its customers. It encourages DIY enthusiasts to come to their store when you're unsure of how to complete a task, thanks to the wealth of expertise, materials, and guidance at their disposal. ACE Hardware delivers a message that they are committed to supporting their customers, especially those with less experience.

ACE Hardware TV commercial - Brocks Dad produced for ACE Hardware was first shown on television on July 4, 2016.