About USPSThe United States Postal Service , commonly referred to as USPS, is an independent agency of the United States federal government responsible for providing postal service in the United State...
In the USPS TV Spot, 'Lorenzo: Rosa Parks Stamp,' we meet Lorenzo, a young boy with a passion for collecting stamps. While at his local post office, he notices a brand new stamp featuring the iconic civil rights activist, Rosa Parks. The stamp not only catches Lorenzo's eye, but it also inspires him to learn more about the woman and her courageous actions that helped shape American history.
As Lorenzo dives into his research, we see him learning about Rosa's act of defiance on a Montgomery, Alabama, bus in 1955 when she refused to give up her seat to a white passenger. This simple act of protest sparked a movement, leading to the Montgomery Bus Boycott and eventually the Civil Rights Act of 1964.
The USPS TV Spot serves as a powerful reminder of the impact that Rosa Parks had on American history and culture, and the importance of recognizing her contributions. The stamp serves as a symbol of her legacy and serves as a way for Lorenzo and others to honor and commemorate her significant achievements.
Throughout the commercial, we also see Lorenzo sharing his knowledge and appreciation for the stamp with his friends and family, emphasizing the importance of education and remembering figures like Rosa Parks who have helped shape our world.
Overall, the USPS TV Spot, 'Lorenzo: Rosa Parks Stamp,' is a moving tribute to a woman who changed the course of history and a reminder of the importance of recognizing and celebrating the contributions of underrepresented communities.
USPS TV commercial - Lorenzo: Rosa Parks Stamp produced for USPS was first shown on television on February 5, 2013.
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Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...