Old Navy television commercial 2017

What the Old Navy TV commercial - Hi, Light is about.

The Old Navy TV Spot titled 'Hi, Light' is a captivating and energizing advertisement that showcases the brand's vibrant and stylish clothing while featuring the catchy song "Hi, Light" by Sofi Tukker. The commercial begins with a burst of color, as a kaleidoscope of bright and playful outfits takes center stage. The fast-paced visuals and energetic music set the tone for a fun and fashionable experience.

As the camera zooms in on individual models confidently strutting their stuff, the lyrics of "Hi, Light" perfectly encapsulate the excitement and confidence that Old Navy is known for. The song's infectious beat and empowering message complement the joyous atmosphere on-screen, making it nearly impossible to resist tapping your feet along to the rhythm.

The commercial seamlessly showcases Old Navy's diverse range of clothing options for men, women, and children. From trendy graphic tees and comfortable denim jeans to colorful summer dresses and stylish activewear, there's something for everyone in Old Navy's collection. Each outfit highlights the brand's commitment to quality and affordability, making it accessible for customers of all ages and backgrounds.

Throughout the commercial, the models exude a sense of confidence and individuality, encouraging viewers to embrace their own unique style and personalities. The vibrant and dynamic visuals, combined with the infectious energy of Sofi Tukker's "Hi, Light," create a powerful synergy that leaves a lasting impression.

By the end of the TV spot, viewers are left with the irresistible urge to embrace their own unique fashion sense and head straight to Old Navy to explore the latest trends. The ad successfully conveys the brand's commitment to providing stylish and affordable clothing options while empowering individuals to express themselves through fashion.

In summary, the Old Navy TV Spot 'Hi, Light' is a visually stunning advertisement that perfectly pairs the brand's vibrant clothing collection with the infectious energy of Sofi Tukker's "Hi, Light" song. It serves as an inspiration for viewers to celebrate their own unique style and embrace the affordable and fashionable options offered by Old Navy.

Old Navy TV commercial - Hi, Light produced for Old Navy was first shown on television on May 22, 2017.

Song from commercial Old Navy TV Spot, 'Hi, Light' Song by Sofi Tukker

"Awoo" by Sofi Tukker Featuring Betta Lemme

"Awoo" is a song by American musical duo Sofi Tukker, featuring Canadian singer Betta Lemme. It was released in 2016 as part of their debut EP "Soft Animals". The song is a dance-pop track with a mix of English and French lyrics , and it incorporates elements of world music and African rhythms. The song gained popularity after it was used in an Apple Watch commercial and has since been featured in various TV shows and movies.

The music video for "Awoo" features a group of people dancing in a desert setting, and it has a vibrant and energetic vibe. The song received positive reviews from critics for its infectious beat and catchy chorus. The lyrics of the song talk about letting go and living in the moment, with lines such as "I know I did not raise a wrist, I know I did not capture it, it came, it came, I was alone, never lonely, ooh, ooh, ooh, awoo."

Overall, "Awoo" is a fun and upbeat song that showcases Sofi Tukker's unique sound and style, and Betta Lemme's powerful vocals. It has become a fan favorite and a staple in their live performances.