IntroductionSprint is an American telecommunications company that is known for providing wireless services, internet services, and more. The company was founded in 1899 as the Brown Telephone Company,...
The Sprint Unlimited TV spot, titled "Don't Get Hooked: Doug," is a humorous advertisement that depicts one man's addiction to his phone plan. The ad follows Doug, a Sprint customer who has become completely enamored with his unlimited data plan.
The commercial begins with Doug sitting in his car, scrolling through his phone while a police officer approaches him. The officer asks Doug why he's parked in a "No Parking" zone, to which Doug responds that he's "just finishing a video." The officer then confiscates Doug's phone and drives away, leaving Doug in distress.
The next scene shows Doug at home, trying to do laundry, but becoming distracted by his phone. He ends up dropping a pile of clothes on the floor as a result. It's clear that Doug's phone and unlimited data plan have consumed him.
Finally, in the last scene, Doug finds himself in a support group that is dedicated to helping people addicted to their phone plans. It's clear that he's not alone in his addiction, as others in the group are also struggling.
The advertisement ends with a message encouraging viewers to not get hooked on their phone plans and to switch to Sprint's Unlimited Basic plan, which is available for a low price. The ad is humorous and relatable for anyone who has found themselves glued to their phone screen for hours on end. It effectively promotes Sprint's Unlimited Basic plan and encourages viewers to make a switch.
Sprint Unlimited TV commercial - Dont Get Hooked: Doug produced for Sprint was first shown on television on July 19, 2017.
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