What the Ensure TV commercial - New Guy is about.

Ensure is a nutrition supplement brand that produces a range of products aimed at people who need to maintain or gain weight. The brand is known for its advertisements featuring inspirational stories of people overcoming adversity and achieving their goals. One of its most popular commercials is the Ensure TV Spot, 'New Guy.'

The commercial follows a young man who is starting a new job at a construction site. His coworkers are all older, rugged men who seem to be in great shape despite the demanding physical work. The new guy struggles to keep up with them and often appears exhausted and dehydrated.

One day, after collapsing from exhaustion, the new guy is taken to a hospital where he is diagnosed with malnourishment. The doctor recommends Ensure to help him regain his strength, and the young man starts using the supplement daily.

Over time, the new guy's physical appearance changes dramatically. He becomes stronger, more muscular, and much more confident. We see him impressing his coworkers with his newfound energy and ability to keep up with them. At the end of the commercial, the new guy is seen running up the stairs of the construction site with ease, a clear contrast to his earlier struggles.

The message of the commercial is clear: everyone can benefit from Ensure, regardless of their age or physical condition. The brand uses a relatable situation to demonstrate how their product can help people achieve their goals and overcome their physical limitations. It's an inspiring story that taps into the brand's mission of helping people live their best lives, no matter their age or physical condition.

Ensure TV commercial - New Guy produced for Ensure was first shown on television on January 31, 2014.