What the Its On Us TV commercial - Bystander is about.

Title: It's On Us: Bystander

Introduction:In the fight against sexual assault, It's On Us has launched a powerful television spot titled "Bystander." This thought-provoking campaign aims to raise awareness about the importance of bystander intervention and the role each individual can play in preventing sexual violence. Through this TV spot, It's On Us encourages everyone to step up, speak out, and become active bystanders in creating a safer and more inclusive world.

Scene 1: Establishing the SettingThe TV spot opens with a serene college campus, bathed in warm, golden sunlight. Students walk by, chatting and laughing, oblivious to the story about to unfold. The camera zooms in on a small group of friends seated on a bench, showcasing the diversity of the bystanders involved.

Scene 2: The InteractionWe see a young woman, played by an actress who embodies strength and determination, walking alone across the campus. A man approaches her, making her visibly uncomfortable with his intrusive comments and unwanted advances. The scene unfolds with tense silence, as other students observe the situation from a distance.

Scene 3: The Turning PointJust when it seems like no one will intervene, a moment of bravery emerges from one of the bystanders. A young man, played by an actor who exudes empathy and courage, steps forward and firmly asks if everything is okay. The atmosphere shifts, capturing the power of intervening on behalf of another person's safety.

Scene 4: Empowering OthersInspired by the first bystander's action, another student joins in, expressing her support and urging others to get involved. The camera pans out, revealing more individuals joining the cause. The atmosphere transforms from passive observation to collective action, symbolizing the potential impact of a united front against sexual assault.

Scene 5: The Call to ActionThe TV spot concludes with an emotionally stirring message, emphasizing the importance of bystander intervention. A voiceover, backed by a powerful soundtrack, encourages viewers to join the It's On Us movement, highlighting that every individual has the capacity to make a difference.

Conclusion:The It's On Us TV spot, "Bystander," deftly portrays the transformative power of bystander intervention. By showcasing the bravery and empathy of individuals stepping up to support one another, the campaign empowers viewers to take an active role in fighting against sexual violence. Through this compelling television spot, It's On Us encourages everyone to become engaged bystanders, reminding us that a safer and more inclusive world begins with each individual's commitment to stand up and speak out.

Its On Us TV commercial - Bystander produced for It's On Us was first shown on television on November 24, 2014.