What the Its On Us TV commercial - We Can is about.

Title: "We Can" - Empowering Change through the It's On Us TV Spot

Introduction:The It's On Us campaign, aimed at combating sexual assault on college campuses, launched a powerful TV spot titled "We Can" featuring renowned filmmaker and YouTube personality, Casey Neistat. This thought-provoking ad encourages individuals to take responsibility and unite in creating safer environments for everyone. With a creative approach and Neistat's influential presence, the TV spot delivers a powerful message that encourages viewers to join the movement.

Body:The It's On Us TV spot, "We Can," opens with Casey Neistat standing against a backdrop of a university campus. The camera focuses on Neistat's determined gaze as he passionately vocalizes the urgency of addressing the issue of sexual assault. His voiceover implores viewers to acknowledge their responsibility in creating a safe and inclusive community.

The ad then transitions to a fast-paced montage, featuring a diverse range of individuals, including students, faculty members, and alumni. Each person holds a sign with a personal commitment statement, reinforcing the message that change begins with individual actions. The visuals are accompanied by a powerful soundtrack that further amplifies the ad's emotive impact.

Throughout the TV spot, Neistat's narration emphasizes the importance of bystander intervention and how small actions can make a significant difference. He urges viewers to step up, to reject the notion of remaining silent, and to empower change in their communities. The use of Neistat's recognizable voice and sincere delivery adds authenticity and credibility to the campaign's message.

As the montage progresses, the focus shifts to depicting a series of empowering moments. These include individuals engaging in candid conversations about consent, students organizing educational events, and campuses implementing prevention programs. The images convey a sense of unity and hope, emphasizing that everyone has a role to play in ending sexual assault.

Towards the end of the TV spot, the word "can" appears on the screen, followed by a series of affirmations: "We can be brave," "We can ask for consent," "We can believe survivors." These messages encourage viewers to challenge harmful stereotypes and actively support positive change. Neistat's voiceover underscores the collective strength that emerges when individuals commit to fostering a culture of respect and support.

The TV spot concludes with the It's On Us logo and a call-to-action, urging viewers to visit the campaign's website to learn more and take the pledge to end sexual assault. The visual impact, combined with Neistat's passionate narration, leaves a

Its On Us TV commercial - We Can produced for It's On Us was first shown on television on November 15, 2016.