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Citi (Banking) TV commercial - Black Wall Street
Citi (Banking)

Citi is a global financial institution that provides a wide array of financial products and services to institutional and individual clients worldwide. The bank has a long history that dates back to t...

What the Citi (Banking) TV commercial - Black Wall Street is about.

Citi (Banking) TV commercial - Black Wall Street

Citi Banking has a new TV spot that channels one of America's most tragic historical events. 'Black Wall Street' is a commercial that hones in on one of the most profound and inspiring business success stories that happened a century ago. The spot pays homage to the African-American community of Tulsa, Oklahoma, who built a self-sustaining enclave of businesses, oftentimes called Black Wall Street.

Set against the backdrop of a haunting and soulful soundtrack, the commercial depicts the rise and fall of Black Wall Street in 1921. The ad serves as a reminder that entrepreneurship has been core to the evolution of America, yet it also is a sobering message about how factors like systemic racism and lack of access to capital have kept so many would-be entrepreneurs from succeeding.

Importantly, the commercial doesn't just end on a note of historical reflection. It continues with the message that Citi is devoted to empowering people and businesses. The premise is simple: by supporting and investing in modern Black Wall Streets, Citi aims to help prevent a repeat of what happened on Black Wall Street 100 years ago.

The TV spot serves as an emotional and meaningful statement of intent and its opening line of "What if we got this right?" perfectly captures the sense of optimism and possibility that investing in people and businesses can provide.

Citi (Banking) TV commercial - Black Wall Street produced for Citi (Banking) was first shown on television on February 23, 2022.

Frequently Asked Questions about citi (banking) tv spot, 'black wall street'

(2021) Stars in Citi Custom Cash Card commercial, "It pays to be Dan".

Citi Custom Cash Card TV Spot, 'Massage Chair' Featuring Rashida Jones.

Rashida Jones(I) Rashida Jones was born in Los Angeles, California, the younger daughter of media mogul, producer, and musician Quincy Jones and actress Peggy Lipton.

47 years (February 25, 1976)Rashida Jones / Age

Bank of America TV Spot, 'In This Moment' Featuring Amari Avery - iSpot.tv.

feminine Rashida (رشيدة) is a feminine Arabic given name.

Origin:Arabic. Meaning:Rightly guided, righteous.

Rashida Jones(I) Rashida Jones was born in Los Angeles, California, the younger daughter of media mogul, producer, and musician Quincy Jones and actress Peggy Lipton. She has an older sister, Her father is African-American and her mother is Ashkenazi Jewish (a descendant of emigrants from Russia and Latvia).

As Morgan Stanley becomes an official partner of the WTA tour, their new "Boundary" ad campaign, led by the 2021 finalist, ensures that tennis is for everyone.

Actress Katey Sagal Actress Katey Sagal was enlisted to read the campaign's voiceover lines. “To really put people inside KeyBank's shoes, we illustrated how employees are helping everyday people break down barriers,” said Nikki Baker, co-chief creative officer at Fallon.

feminine Nabila is a feminine name of Arabic origin. A popular choice for girls in Arabic-speaking countries, this name means "noble" or "excellent." It is also the female variant of Nabil or Nabeel, a boy's name with a similar meaning.

Bright, Clear, Happiness The name Shoko is primarily a female name of Japanese origin that means Bright, Clear, Happiness.

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Agenices of the Citi (Banking) TV Spot, 'Black Wall Street'

Citi (Banking) TV commercial - Black Wall Street
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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