Citi (Banking) television commercial 2022

What the Citi (Banking) TV commercial - Black Wall Street is about.

Citi Banking has a new TV spot that channels one of America's most tragic historical events. 'Black Wall Street' is a commercial that hones in on one of the most profound and inspiring business success stories that happened a century ago. The spot pays homage to the African-American community of Tulsa, Oklahoma, who built a self-sustaining enclave of businesses, oftentimes called Black Wall Street.

Set against the backdrop of a haunting and soulful soundtrack, the commercial depicts the rise and fall of Black Wall Street in 1921. The ad serves as a reminder that entrepreneurship has been core to the evolution of America, yet it also is a sobering message about how factors like systemic racism and lack of access to capital have kept so many would-be entrepreneurs from succeeding.

Importantly, the commercial doesn't just end on a note of historical reflection. It continues with the message that Citi is devoted to empowering people and businesses. The premise is simple: by supporting and investing in modern Black Wall Streets, Citi aims to help prevent a repeat of what happened on Black Wall Street 100 years ago.

The TV spot serves as an emotional and meaningful statement of intent and its opening line of "What if we got this right?" perfectly captures the sense of optimism and possibility that investing in people and businesses can provide.

Citi (Banking) TV commercial - Black Wall Street produced for Citi (Banking) was first shown on television on February 23, 2022.