Calm television commercial 2023 - Anxiety: Green Noise

What the Calm TV commercial - Anxiety: Green Noise is about.

The Calm TV Spot, 'Anxiety: Green Noise' is a powerful advertisement that aims to bring attention to anxiety and its effects. The advertisement begins with a shot of a busy city street, with cars and people rushing past each other in a chaotic frenzy.

As the camera pans out, we see the main character, a woman who is visibly distressed and overwhelmed by the noise and commotion around her. Her breathing is shallow, and she looks as though she is on the verge of a panic attack.

Suddenly, the scene changes. The woman is now seated in a tranquil forest, with only the sounds of rustling leaves and chirping birds to accompany her. The change is immediate and stark, and it's clear that the contrast between the two scenes is meant to represent the chaos of modern life versus the peace and quiet of nature.

The voice-over then urges viewers to try Calm, a meditation app that can help alleviate anxiety and promote relaxation. The woman is shown using the app, and as she closes her eyes and begins to listen to the guided meditation, she visibly relaxes. The stillness of the forest scene contrasts with the chaos of the city, and it's clear that the message is designed to underscore the importance of finding quiet moments amidst the noise of daily life.

Overall, the Calm TV Spot, 'Anxiety: Green Noise' is a thought-provoking and poignant advertisement that effectively highlights the toll anxiety can take on a person's mental health. By urging viewers to try Calm, it offers hope for those who struggle with anxiety and reminds us all of the importance of finding moments of peace and quiet in our hectic lives.

Calm TV commercial - Anxiety: Green Noise produced for Calm was first shown on television on February 15, 2023.