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Advertisers of the Calm TV Spot, 'Softly Back'

Calm TV commercial - Softly Back
Calm

Calm is a global lifestyle brand that initially started as a mindfulness company. Over time, it has grown into a well-known brand offering a range of products and services designed to promote relaxati...

What the Calm TV commercial - Softly Back is about.

Calm TV commercial - Softly Back

Title: Softly Back - A Calm TV Spot

:In a world that sometimes feels chaotic,Where noise is constant, and life moves so fast,There's a place where tranquility exists,Where the heart finds solace, and peace can last.

[Scene: A cozy living room, bathed in warm sunlight]

Narrator:Introducing Calm, the oasis of serenity,Where stress disappears and worries unwind,With Softly Back, our latest TV spot,We invite you to leave the chaos behind.

[Scene: A close-up of a person's hands holding a cup of tea]

Narrator:Imagine a cup of tea, warming your weary hands,As the gentle aroma fills the air around you,Calm sweeps in, like a soft breeze on a summer's day,Wrapping you in comfort, as only Calm can do.

[Scene: A person practicing yoga in a tranquil garden]

Narrator:Feel the tension melt away with calming yoga,As you stretch and breathe, finding balance within,Calm's soothing guidance gently eases your mind,And tranquility finds its place under your skin.

[Scene: A woman lying on a hammock, staring at a starry sky]

Narrator:Softly Back whispers tales of peaceful nights,Where dreams dance amongst a canvas of stars,Escape to the land of slumber and rest,With Calm's Sleep Stories taking you far.

[Scene: A person walking through a serene forest]

Narrator:Nature beckons you with tranquil trails to explore,As you wander through lush forests, at one with the earth,Calm connects you deeper to nature's embrace,Where serenity blossoms and tranquility gives birth.

[Scene: A person sitting on a beach, watching the sunset]

Narrator:And as the sun sets on another chaotic day,Calm embraces you in its gentle, soothing hold,Find your peace, find your balance,With Calm's Softly Back, let your spirit be bold.

[Scene: Calm logo with the tagline "Calm - Find your peace."]

Narrator:Calm - Find your peace.

[Music fades out]

[End of TV spot]

Note: The above TV spot script portrays the essence of Calm, showcasing various scenarios where the Calm app can provide a peaceful retreat from the chaos of everyday life. The soft instrumental music, serene backgrounds

Calm TV commercial - Softly Back produced for Calm was first shown on television on May 8, 2023.

Frequently Asked Questions about calm tv spot, 'softly back'

Rosa Khutor resort in Sochi, Russia. Found via reverse image search. It's the Rosa Khutor resort in Sochi.

Calm is based in the United States and has operations there and in other countries.

Michael Acton Smith History. Calm was founded on May 4, 2012 by Michael Acton Smith and Alex Tew. Tamara Levitt became the Head of Mindfulness in November 2014 and is one of the app's primary narrators. The company generated $22 million in revenue in 2017 and reached an annual revenue run rate of $75 million.

Calm at a Glance This consistently top-rated app provides a rich selection of carefully curated content to promote mental fitness for users. It includes a variety of audio and visual offerings through the app or website. Subscription required for full access. While there are some free offerings, they are minimal.

Launched in 2012 by Alex Tew and Michael Acton Smith, Calm was named by Apple as the 2017 iPhone App of the Year; by Google Play as an “Editors' Choice” in 2018; and found by a major study of 200,000 iPhone users to be “the world's happiest app” – the single app that left users feeling happiest from spending time on it ...

Content played a major role in winning users and investors over. Cofounder Michael Acton Smith said they increased premium content prices to increase revenue and attract potential investors. It worked: Calm raised $218 million in funding. That's the power of content - its ability to turn readers into paying customers.

Our mission is to make the world happier and healthier. We're the #1 app for Sleep, Meditation and Relaxation, with over 100 million downloads and over 1.5M+ 5-star reviews.

As of 2022, Calm was seeing 66% year-over-year ARR growth. Calm surpassed 100 million downloads as of August 2021. As of 2022, Calm had 4 million paid subscribers, and as of 2023, Calm Business has over 3K customers and provides its services to 20 million workers.

Another driver of Calm's success is their integration of customer feedback into product innovation - something many claim to do, but few do well. To collect (and action on) this feedback, Calm needed a partner who could elicit feedback in an inviting and engaging way.

Calm.com, Inc., doing business as Calm, is a software company based in San Francisco, California.

Calm avoids using Buddhist terminology, such as metta (“loving kindness”) and vipassana (“insight”). It focuses on simple, no-explanation-needed content, and has made a voice-over celebrity out of Tamara Levitt, a Canadian mindfulness teacher who narrates many of its most popular meditations.

Content played a major role in winning users and investors over. Cofounder Michael Acton Smith said they increased premium content prices to increase revenue and attract potential investors. It worked: Calm raised $218 million in funding.

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