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Merck TV commercial - HPV Vaccination: The Dinner Time DMer
Merck

About MerckMerck is a leading research-intensive biopharmaceutical company that aims to save and improve lives worldwide. Founded in 1891, Merck is headquartered in Kenilworth, New Jersey, USA, and op...

What the Merck TV commercial - HPV Vaccination: The Dinner Time DMer is about.

Merck TV commercial - HPV Vaccination: The Dinner Time DMer

Title: Merck TV Spot: 'HPV Vaccination: The Dinner Time DM'er'

Introduction:Every now and then, a TV commercial comes along that not only captures our attention but also manages to create a lasting impact on our society. The Merck TV spot titled 'HPV Vaccination: The Dinner Time DM'er' is one such commercial. Through a combination of creativity and boldness, Merck delivers a powerful message about the importance of human papillomavirus (HPV) vaccination in a unique and engaging way.

Summary:The commercial opens with a bustling dinner table scene, where a diverse family is gathered for a meal. As the camera pans across the table, we see family members engrossed in their smartphones, seemingly isolated from one another. In a comical twist, animated text message bubbles appear above each family member's head, displaying snippets of their conversations.

The text messages range from mundane and trivial to more serious matters. They cover everything from gossiping about friends to discussing weekend plans. Amidst all this, one text message stands out: "Did you hear about HPV vaccination? It protects against certain cancers." This message serves as the catalyst for an engaging conversation that follows.

Characters and Dialogue:The commercial focuses on two main characters: Sarah, a concerned mother, and her teenage daughter, Emily. Sarah initiates the conversation with Emily, drawing her attention to the text message about HPV vaccination. Sarah expresses her concern, mentioning that she recently learned about the potential risks associated with HPV infection.

Emily, initially disinterested, becomes intrigued as her mother explains the importance of vaccination. Sarah emphasizes that the HPV vaccine not only helps prevent cervical cancer but also protects against other types of cancer caused by HPV, such as anal, vaginal, and throat cancer.

As the conversation unfolds, the commercial seamlessly incorporates educational elements, providing accurate information about the HPV vaccine. Sarah explains that receiving the vaccine at the recommended age (11-12 years old) ensures maximum effectiveness. She assures Emily that the vaccine is safe, having undergone rigorous testing and being approved by healthcare authorities.

Impact and Call-to-Action:Through the 'HPV Vaccination: The Dinner Time DM'er' TV spot, Merck succeeds in addressing a critical public health issue while capturing viewers' attention and encouraging dialogue within families. The commercial not only raises awareness about HPV vaccination but also helps dispel common misconceptions surrounding it.

The commercial concludes with an on-screen message urging viewers to consult healthcare providers for more information about HPV vaccination. It emphasizes the importance of having open conversations

Merck TV commercial - HPV Vaccination: The Dinner Time DMer produced for Merck was first shown on television on April 2, 2023.

Frequently Asked Questions about merck tv spot, 'hpv vaccination: the dinner time dm'er'

Claimants allege that Gardasil causes side effects as severe as cancer and that Merck misrepresented its safety and efficacy. Gardasil is designed to prevent infections with certain strains of HPV, which can cause cervical cancer, pre-cancerous cells and genital warts, according to the CDC.

Dosage and Schedule HPV vaccination is administered as: A two-dose series (0, 6-12 months) for most persons who initiate vaccination at ages 9 through 14 years. A three-dose series (0, 1-2, 6 months) for persons who initiate vaccination at ages 15 through 45 years, and for immunocompromised persons.

HPV vaccine is recommended for routine vaccination at age 11 or 12 years. (Vaccination can be started at age 9.) ACIP also recommends vaccination for everyone through age 26 years if not adequately vaccinated when younger.

Q. How long does it take for someone to be protected after getting the HPV vaccine? A. It takes about two weeks after the first dose of vaccine for the immune system to generate an immune response.

At a cost of Php 2,400 per vaccinated girl, vaccination was found to be cost-effective at a threshold of 1 GDP per capita with the most favorable assumption of providing lifelong immunity against high-risk oncogenic HPV types 16/18.

Gardasil contains particles that act in some ways like HPV particles, which helps the body to recognize HPV particles in case of infection and develop an immune response.

If the first dose of any HPV vaccine was given on or after the 15th birthday, vaccination should be completed according to a 3-dose schedule. In a 3-dose series, the second dose is recommended 1–2 months after the first dose, and the third dose is recommended 6 months after the first dose (0, 1–2, 6-month schedule).

Some authors have, however, expressed concerns regarding the long-term protection offered by less than 3 doses of the vaccine based on the waning antibody response after a few years and weaker memory T-cell responses. Many countries continue with the 3 doses schedule of HPV vaccine in the national immunization program.

The vaccine will prevent up to 90 per cent of cervical cancer cases. It will also protect you against the types of HPV that cause over 90 per cent of genital wart infections. It won't protect you against any other sexually transmitted infections. It also won't stop girls getting pregnant.

People whose immune responses might be lower, for example due to HIV infection, cancer, transplantation, autoimmune disease, or taking immunosuppressant medications, should receive three doses to make sure they get the most benefit.

Fainting can happen after getting an HPV vaccine. Sometimes people who faint can fall and hurt themselves. For this reason, your child's doctor may ask your child to sit or lie down for 15 minutes after he or she gets GARDASIL 9. Some people who faint might shake or become stiff, which may need treatment.

Anyone up until age 25 is eligible to receive the vaccine for free on the NHS. The HPV vaccine (Gardasil 9) protects against the HPV types 6, 11, 16, 18, 31, 33, 45, 52 and 58.

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Agenices

Agenices of the Merck TV Spot, 'HPV Vaccination: The Dinner Time DM'er'

Merck TV commercial - HPV Vaccination: The Dinner Time DMer
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Merck TV commercial - HPV Vaccination: The Dinner Time DMer
Initiative

A company initiative is a pro-active effort undertaken by a business to achieve a specific objective or goal. These initiatives can vary widely in scope and focus, including everything from internal p...

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