What the Old Spice Swagger TV commercial - Stairs is about.
The Old Spice Swagger TV Spot, 'Stairs' is a humorous advertisement that showcases the power of using Old Spice products. The spot opens up with a man standing at the bottom of the stairs, looking up towards the top. With a determined look on his face, the man proceeds to climb up the stairs with agility and grace.
Every step that he takes is accompanied by a loud thumping sound that resonates with power and confidence. As he reaches the top of the stairs, he looks around with a smug expression, knowing that he has conquered the stairs with ease.
The camera then pans to reveal that the man is not alone on the stairs. There are women, children, and even a dog at different levels of the stairs, watching him in awe as he climbs to the top. He winks at a woman, chuckles at a child, and throws a ball to a happy dog. The message is clear, he is the alpha male, and everyone is looking up to him.
The ad then ends with the tagline "Swagger, the scent of feeling like a man." This tagline reinforces the idea that Old Spice products are not just about smelling good, but they imbue the user with confidence, power, and a sense of masculinity.
This Old Spice Swagger TV Spot, 'Stairs,' is a perfect example of how to combine humor, creativity, and branding into an advertising campaign that resonates with its target audience. The ad uses the power of suggestion to create a subliminal message that Old Spice products can make the user feel like an alpha male. As a result, the ad has become a cult classic and a prime example of effective advertising.
Old Spice Swagger TV commercial - Stairs produced for
Old Spice
was first shown on television on August 2, 2014.
Frequently Asked Questions about old spice swagger tv spot, 'stairs'
The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.
Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence. Embrace your swagger with an exceptional scent for exceptional gents.
I've had numerous compliments that I smell good while wearing this body spray. I love that its aluminum free and its an odor fighter. I feel confident that I smell good while wearing old spice swagger body spray because the scent lasts all day even when I'm sweating.
The Man Your Man Could Smell Like
"The Man Your Man Could Smell Like" was not only a commercial hit, but also won several awards, including the Cannes Grand Prix and the EFFIE Award for marketing effectiveness. It was able to increase the sales of Old Spice products by up to 107% in a short amount of time.
Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he's me.
One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.
You may use this as a reference upon buying your next perfume to get the guy of your dreams.
- Vanilla. Vanilla is often considered a natural scent not only to men but to women too.
- Jasmine. The aroma of jasmine has been shown to elevate one's mood.
- Lily of The Valley.
- Cinnamon.
- Musk.
- Oranges.
Sandalwood, in fact, resembles andosterone, which is a chemical that is secreted from the underarms of human males. Scientific studies have concluded that women subconsciously link the scent of sandalwood with andosterone, thus elevating attraction and sexual desire to men wearing that scent.
About This Product
Old Spice Sweat Defense Dry Spray antiperspirant deodorant delivers fast-acting protection that goes on dry and provides ridiculously long-lasting freshness. Stronger Swagger Antiperspirant Deodorant Invisible Dry Spray smells like lemon, zesty lime, and cedarwood.
For our best Old Spice sweat protection try Clinical Pure Sport Plus.
Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.
A lawsuit claims Old Spice deodorant caused chemical burns.
In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.