Turning Point USA (TPUSA) is a not-for-profit organization that was founded in 2012 by Charlie Kirk. The organization's primary goal is to promote conservative values on college campuses across Americ...
Turning Point USA is a youth-centered conservative organization that aims to educate and train young people in the principles of fiscal responsibility, free markets, and limited government. In their latest TV spot, titled 'The Great Reset,' they take aim at an emerging trend that they see as dangerous and destructive.
The ad opens with ominous music as images of empty cities, closed shopping centers, and boarded-up windows flash across the screen. A grim-faced narrator declares that "they" want a reset, and ask the rhetorical question, "what do they mean by the Great Reset?"
The narrator then goes on to argue that this so-called "Great Reset" is actually a globalist plot to dismantle the free market and impose socialist ideals on the world. He lists a number of supposed evidence, such as recent lockdowns, the rise of remote work and digital currencies, and the progressive agenda of many Western governments.
The ad concludes with the narrator urging the viewers to join Turning Point USA and resist the forces of the "Great Reset", promising that "Together we can defeat those who want to control us."
While the ad is certainly attention-grabbing and plays on the fears of many conservatives, it is also highly controversial and factually questionable. The concept of a "Great Reset" has been adopted by some policymakers and commentators as shorthand for a potential economic and social overhaul in the wake of the COVID-19 pandemic, but it is far from a coordinated globalist plot. Rather, it is a debate about the best way to approach the challenges facing society in the 21st century.
Nonetheless, for those who already harbor suspicions about the intentions of the globalist elite, Turning Point USA's TV spot will likely resonate deeply, reinforcing their preexisting views and stoking their opposition to progressive policies.
Turning Point USA TV commercial - The Great Reset produced for Turning Point USA was first shown on television on May 23, 2022.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you: