What the Open English TV commercial - Tráfico is about.

Title: Open English TV Spot: 'Tráfico'

Introduction:The Open English TV Spot titled 'Tráfico' takes viewers on a journey through the chaotic world of traffic, showcasing the frustrations and time-consuming nature of commuting. This creative advertisement aims to promote Open English, an online English learning platform, by highlighting the convenience and accessibility of their courses, which allow individuals to learn English from the comfort of their own homes. 'Tráfico' captivates audiences with its humorous portrayal of the daily commute, ultimately inviting them to embark on a new educational journey with Open English.

Synopsis:The TV Spot opens with a bustling street during rush hour, where cars and pedestrians jostle for space. Frustrated drivers lean on their car horns, their exasperated expressions mirroring the chaotic atmosphere. Suddenly, the camera focuses on a young professional sitting in his car, clearly overwhelmed by the traffic.

As the protagonist reaches for the radio dial in search of an escape from the frustrating gridlock, a catchy jingle for Open English unexpectedly bursts through the speakers. Intrigued, he starts bopping his head to the music. The voices in the radio conversation entice him with promises of a better future, describing the convenience of learning English online at his own pace.

Caught up in the catchy jingle, the protagonist's imagination takes flight. The honking cars vanish, turning into rows of computer screens revealing virtual classrooms. He envisions himself surrounded by cheerful instructors and fellow students, all dedicated to improving their English skills through interactive lessons.

The commercial cleverly juxtaposes scenes from the frustrating traffic jam with lively classroom interactions, highlighting the stark contrast between the two scenarios. The protagonist's imagination becomes the driving force behind his decision to enhance his English skills with Open English.

Just as his imagination conjured the ideal learning environment, the TV Spot snaps back to reality, revealing the protagonist still stuck in traffic. However, a newfound excitement lights up his face as he reaches for his phone and starts browsing the Open English website.

As the advertisement comes to a close, a voiceover invites viewers to break free from the monotony of traffic jams and invest their time in learning English with Open English. The jingle plays once more, leaving audiences with a catchy tune and a sense of possibility.

Conclusion:The Open English TV Spot titled 'Tráfico' masterfully captures the frustrations of commuting and transforms it into an opportunity for personal growth. By creatively weaving together scenes of a congested street and a dynamic online learning platform, the advertisement emphasizes the convenience and accessibility of

Open English TV commercial - Tráfico produced for Open English was first shown on television on July 21, 2013.