Annual Membership plan is $59.99 annually which comes out to $4.99 monthly. Monthly Membership plan is $5.99. 1000+ hours of ad-free Hallmark exclusive content.

Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers.

In addition, Hallmark movies appeal to viewers' sense of nostalgia for the holidays; as Lin noted, “The holidays run on nostalgia and things that make people happy, and Hallmark movies give people that.” Because little has changed about Hallmark movies since its first film was released and every program aims to capture ...

Hallmark Movies Now is Hallmark Media Family Network's subscription video on demand streaming service. The service is a distinct offering with a lineup of family friendly programming that cannot be found on the company's linear networks, Hallmark Channel, Hallmark Movies, & Mysteries, and Hallmark Drama.

In a yearly subscription (also referred to as an annual subscription), customers enter into a contract with a business where they are billed annually on a recurring basis in exchange for products or services.

Hallmark Movies Now

Women dominate the Hallmark target audience demographic, but millennials and Gen Xers are the majority of viewers. The movies have ethnically diverse casts, a wide range of family structures and characters in same-sex relationships.

The emotions we experience along with the protagonists trigger a powerful response - one that Rutledge says actually makes us feel more optimistic and resilient, which can help offset stress, depression and anxiety (which tend to be at an all time high during this time of year).

Women dominate the Hallmark target audience demographic, but millennials and Gen Xers are the majority of viewers.

Audiences love things that are no-risk and familiar. They love going in knowing what they are going to feel and understanding why they feel it. Especially from the comforts of their own homes. Hallmark movies offer fun, humor, drama, and romance.

An annual subscription model offers benefits like upfront revenue, customer retention for at least a year, and stable, predictable revenue. This leads to improved business intelligence for growth and development decisions.

Types of subscriptions

• Fixed usage subscription. The fixed usage subscription model offers a set price for a fixed quantity of goods or services over a set time frame.
• Unlimited usage subscription.
• Pay-as-you-go-subscription.
• Freemium model.