What the KYBELLA TV commercial - Adras Portrait in Action is about.

Kybella is an FDA-approved injection used to reduce submental fat, also known as a double chin. The brand's TV spot, 'Adra's Portrait in Action,' highlights the transformative effect Kybella can have on a person's appearance.

The ad features Adra, a real-life Kybella patient. In the beginning, the camera captures her profile view, showing her full double chin. As the ad progresses, the camera pans over a series of portraits, each one showing Adra with a gradually reduced double chin.

In between the portraits, Adra speaks candidly about her struggle with her double chin and how it impacted her confidence. She describes how she would often avoid taking photos or having her picture taken and how she would feel embarrassed in public.

The ad then highlights Adra's post-Kybella transformation, showing her looking confident and happy with her new, streamlined profile. The portraits now show Adra with a much slimmer, more defined jawline, and she talks about how her treatment with Kybella has changed her life for the better.

The TV spot is effective in showcasing the results of the Kybella treatment. It is a relatable story for many people who have felt self-conscious about their appearance, and the ad demonstrates how Kybella can help them feel more confident. Overall, 'Adra's Portrait in Action' is an excellent representation of how Kybella can help people achieve their desired appearance and feel more comfortable in their own skin.

KYBELLA TV commercial - Adras Portrait in Action produced for KYBELLA was first shown on television on August 14, 2016.