Subway, founded in 1965 by Fred DeLuca and Peter Buck, is a renowned American fast-food restaurant franchise that has earned international recognition for its fresh, customizable sandwiches. With its...
Subway has just released a new TV spot, titled 'Footlong Season: Contactless Curbside Pickup', which emphasizes the convenience and safety of their newest pickup option. The ad is focused on the easing of customer worries in reference to the pandemic and the precautions Subway is taking to keep their customers and employees safe.
The commercial begins with a shot of a large, mouth-watering Subway sandwich - a true classic footlong. The narrator then emphasizes the slogan "Footlong Season is here" and talks about how Subway's new curbside pickup option allows customers to enjoy their favorite sandwiches without leaving the comfort of their cars.
The ad then showcases how easy it is to order and pick up a sandwich. Customers can order their meal online or through the Subway app, select the curbside pickup option and include the vehicle's make and color. Within seconds of placing the order, Subway employees are already preparing the sandwich, ensuring that it is ready for take-out when the customer arrives.
As the ads continue, the emphasis quickly shifts towards the safety and hygiene aspects of the service. The commercial shows Subway employees wearing masks and gloves to ensure proper food handling and sanitization. Additionally, the customer does not need to come in contact with anyone, as the sandwich is placed in their car's trunk or on the backseat with minimal contact.
Overall, Subway's newest TV spot promises both convenience and safety. By using their curbside pickup option, customers can have their favorite sandwiches anytime - without having to worry about the hassle of going into the restaurant or contacting other individuals. This service also highlights Subway's commitment towards creating a safe and healthy environment to its patrons amid the current pandemic.
Subway TV commercial - Footlong Season: Contactless Curbside Pickup produced for Subway was first shown on television on October 21, 2020.
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