What the True Value Hardware TV commercial - Basil is about.

Title: Basil's True Value Hardware Journey

Intro:In the heartwarming True Value Hardware TV spot titled 'Basil', we are introduced to a lovable character embarking on a transformative journey. The commercial captures the essence of the True Value brand, highlighting their commitment to excellent customer service and a wide range of quality products. Join Basil as he discovers the true value of his local hardware store and experiences the power of community.

Scene 1: Basil's DilemmaThe TV spot opens with a shot of Basil, a middle-aged homeowner, staring at a broken faucet in his kitchen. Frustration radiates from his face as he contemplates how to fix the problem. Basil realizes that he has limited knowledge about plumbing, and tackling the issue remains a daunting task. With a sigh, he glances at his smartphone and decides to take matters into his own hands.

Scene 2: A Visit to True Value HardwareBasil steps into his local True Value Hardware store, greeted by friendly smiles and a warm atmosphere. The store is bustling with staff and customers alike, creating an inviting environment for anyone seeking assistance. The jingle of bells hanging above the entrance fills the air, adding to the cheerful ambiance.

Scene 3: A Helpful True Value TeamBasil approaches one of the knowledgeable True Value employees, who is standing by a vast selection of plumbing supplies. Without hesitation, he kindly nods and approaches Basil with a genuine desire to help. Using their expertise, the True Value team member provides Basil with clear, step-by-step instructions on how to fix his broken faucet. Basil is relieved to find someone willing to guide him through the process.

Scene 4: Community ConnectionsAs Basil gathers the necessary tools and supplies, he notices other customers engrossed in conversations with members of the True Value team. The store becomes a hub of community interaction, with people sharing tips, stories, and even exchanging gardening advice. Basil witnesses firsthand how True Value Hardware fosters community connections beyond just buying and selling goods.

Scene 5: Basil's SuccessBack at home, Basil implements the advice and guidance given to him by the True Value employee. With newfound confidence, he successfully fixes his broken faucet. A wide grin lights up Basil's face as he revels in his accomplishment. He realizes that True Value Hardware is not only about providing innovative products but also empowering customers to take charge of their own home improvement projects.

Conclusion:The True Value Hardware TV spot, 'Basil,' highlights the transformative journey of a customer who discovers more than a typical hardware store experience. By showcasing the knowledgeable and helpful staff, the commercial emphasizes True Value's dedication to ensuring customer satisfaction. Through Basil's story, viewers witness the power of community and the profound impact a local hardware store can have on people's lives. True Value Hardware goes beyond just selling products; it creates connections, cultivates knowledge-sharing, and empowers individuals to embrace their DIY spirit.

True Value Hardware TV commercial - Basil produced for True Value Hardware was first shown on television on May 6, 2014.