HP Inc. television commercial 2019

What the HP Inc. TV commercial - Get Real is about.

HP Inc. TV Spot, 'Get Real' Song by Screamin' Jay Hawkins

(Opening shot: A vibrant, bustling city street. People of all backgrounds and ages are going about their daily lives, walking, chatting, and interacting with various technologies.)

Narrator (voiceover): In a world where we're constantly connected, it's easy to lose touch with what matters most. That's where HP Inc. comes in.

(Cut to a close-up of a laptop screen displaying vibrant images of people in different settings.)

Narrator (voiceover): Their latest TV spot, titled "Get Real," captures the essence of human connection, reminding us to embrace authenticity in an increasingly digital world.

(As the camera pans out, we see a young woman working on her HP laptop at a coffee shop. In the background, Screamin' Jay Hawkins's iconic song "I Put a Spell on You" sets the tone.)

Narrator (voiceover): Set to the powerful voice of the legendary Screamin' Jay Hawkins, the song "I Put a Spell on You" perfectly encapsulates the magic of real human connection.

(Various scenes unfold, showing people using HP devices to connect with loved ones, express themselves creatively, and explore their passions.)

Narrator (voiceover): From artists bringing their imagination to life, to families staying connected across continents, HP Inc. empowers individuals to express themselves authentically.

(Cut to a montage of people laughing, embracing, and engaging with one another, all with HP devices in their hands.)

Narrator (voiceover): Their commitment to innovation and cutting-edge technology is evident in every frame, but what sets HP Inc. apart is their unwavering dedication to keeping human connection at the forefront.

(As the music builds to a climax, the screen transitions to an image of the HP Inc. logo against a backdrop of bright colors.)

Narrator (voiceover): With every click, every touch, HP Inc. invites you to get real and rediscover the joy of genuine human interaction.

(Final shot: A young girl smiles warmly as her grandfather reads her a story on an HP tablet. The screen fades to black, leaving behind the message: "HP Inc. - Get Real.")

Narrator (voiceover): HP Inc. - where innovation meets emotion.

(End)

HP Inc. TV commercial - Get Real produced for HP Inc. was first shown on television on October 21, 2019.

Song from commercial HP Inc. TV Spot, 'Get Real' Song by Screamin' Jay Hawkins

"I Put a Spell on You" is a song written and composed by Jalacy "Screamin' Jay" Hawkins. It was first released in 1956 and has since become one of his most famous and enduring songs. Hawkins, known for his powerful and operatic vocal delivery, was a highly theatrical performer, and this song exemplifies his unique style.

Origins and Controversy The origins of "I Put a Spell on You" are somewhat disputed. According to Hawkins, he originally intended the song to be a ballad, but during a recording session, he and his band were heavily intoxicated, and the result was a raucous and wild performance that deviated from his original vision. The song was initially released as a "B-side" single, but it gained attention and popularity due to its unique and captivating sound.

The recording features Hawkins' distinctive vocal style, characterized by his growls, screams, and overall intense delivery. The song is known for its dark and hypnotic atmosphere, which is enhanced by the use of bluesy guitar riffs and a driving rhythm section.

Impact and Legacy "I Put a Spell on You" has had a significant impact on popular music and has been covered by numerous artists across different genres. It has become a Halloween staple and is often associated with themes of magic, enchantment, and seduction.

The song's provocative and haunting nature led to some controversy upon its release. It was banned on certain radio stations due to its suggestive lyrics and the perceived "voodoo" undertones. However, its notoriety only served to increase its popularity and cement its status as a cult classic.

Cover Versions Over the years, "I Put a Spell on You" has been covered by a wide range of artists , including Nina Simone, Creedence Clearwater Revival, Annie Lennox, and Marilyn Manson, among others. Each artist brings their own interpretation to the song, resulting in diverse and unique renditions that showcase the song's enduring appeal.

Conclusion "I Put a Spell on You" by Screamin' Jay Hawkins is a timeless and influential song that has captivated audiences since its release in 1956. It is known for its intense and theatrical performance style, as well as its dark and hypnotic atmosphere. The song's impact can be felt in its enduring popularity and the numerous cover versions it has inspired. Whether you're a fan of blues, rock, or pop music, "I Put a Spell on You" is a song that continues to cast its spell on listeners.