That “new” element turned out to be the hit song “It Takes Two” by Rob Base and DJ E-Z Rock. The song fit the promotion perfectly, invigorating the offer and the commercial's footage with its catchy and cross-generational appeal. Licensing the song brought to life the offer's strategic messaging, “Stay Two Nights.

Wolfgang Amadeus Mozart's Requiem The sound of death, surprisingly, showcases in many TV commercials, including twice in McDonald's commercials. One of them uses Lacrimosa from Requiem to advertise their Lacrimocha and the other one uses it to feature their food.

The use of Mozart's Eine Kleine Nachtmusik in this ad conveys wealth and luxury, which perfectly tie into the origins of opera. Not surprisingly, this instantly recognisable piece of classical music is used regularly in commercials, TV, and film.

The trick to getting ad music right is to pull the audience into the narrative without distracting them from the point, and one of the best ways to do this is with classical music.

Classical music has been used in advertising and media for a long time to make a brand look more sophisticated and classy. Many famous pieces of classical music have been used in ads, movies, and other media to great success over the years. Hamlet Cigars used an Air from Bach's Suite 3 in D Major in one of their ads.

Nessun dorma - Puccini If Puccini's aim was to bring opera to the masses, 'Nessun dorma' from Turandot has safely triumphed beyond all measure.

Opera originated in Italy at the end of the 16th century (with Jacopo Peri's mostly lost Dafne, produced in Florence in 1598) especially from works by Claudio Monteverdi, notably L'Orfeo, and soon spread through the rest of Europe: Heinrich Schütz in Germany, Jean-Baptiste Lully in France, and Henry Purcell in England ...

Instrumental music is generally used as a “soundbed” for commercials with spoken words or voiceovers in the foreground. Other times it's useful for illustrating a humorous situation or somber scenario.

Music brings a certain flavor to an advertisement, without the music the ad would seem bleak. Music can create emotion and motivate people. When paired with the right ad music can make a person associate the product with a certain feeling enabling them to go purchase the product.

Advertisers use music in commercials to create an association between a piece of music that captures the viewer to make them associate those sounds with their brand. Another study shows that music in advertising is associated with long-term memory encoding.

Reinforces the Sale Whether sparking action or creating a story, music is the undeniable factor to help push the brand. Brands align themselves with an audience they want to represent. In turn, the music they use for commercials has to fall in-line with their message.

Centuries of Culture & History Opera is a 400-year-old genre, with artists working in it all over the globe. Since its inception, composers, singers and directors have used the art form to tell important stories, to entertain, and to comment on the issues of their day.